UBEX - ARTIFICIAL INTELLIGENCE IN ADVERTISING

demoltion789 (4)in #bitcoin • 6 years ago

Hello, for all greetings from me for blockchain lovers wherever you are.

Advertising is a form of communication with the aim of inviting people who see, read or hear it to do something. Promotions generally include the name of the product or service and how these products and services can provide benefits to buyers in order to invite potential buyers who have the potential to buy or consume certain products.

Promotional activities or commonly referred to as Advertising have a specific purpose, namely to persuade, influence and inform and remind a user (customer) about the company or the various products / services it has.

In doing advertising / promotion, there are known characteristics in it, namely:

A form of paid communication.
Nonpersonal communication.
Using mass media as a message massification.
Using the identified sponsor.
Persuade the public.
Has a goal to reach as many audiences as possible.

The point is promotion is done to introduce or inform a product / service to consumers, after the consumer (customer) knows the product, it is expected that consumers can be affected and persuaded so that they switch to the product / service being promoted.

But now technology is advancing and this is a platform that can help us in implementing the advertisement itself, on the Ubex platform is a global decentralized ad exchange where companies advertise effectively, while publishers benefit from advertising on their resources.

To create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

Automate interaction between advertiser offers and publisher websites Using neural networks and accumulated data, select the most relevant ad content at a given time to certain users, maximizing the likelihood of getting the desired results.
Significantly reduce commission by removing intermediaries. Eliminate all indirect links between advertisers and publishers by implementing smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.
Create opportunities for publishers to authenticate ad slots Use all available statistics from the website and advertisers in exchange, providing an estimate of earning potential and the opportunity to collect it first if the reputation is high enough.
Develop a multi-layered system of platform participant reputation ratings Implement advertiser and publisher rating systems, which will be stored on the blockchain along with a complete history of their operations, to prevent fraud and to allow the mechanism to handle the most trusted partners.

The Ubex advertising exchange will be located at www.ubex.com and it will have a convenient interface that will work with the exchange services from PCs, tablets and mobile devices. The two main sections for advertisers and publishers will be presented on the website, the principles of interaction with which are described below.

Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a scheme for the payment of targeted actions, which is the most fair and interesting model for all market participants.

Neural network

Collection of necessary information about internet resources and their users, analysis of the interests and needs of current users.
Selection of ads that are most relevant and profitable financially, adjust to the appropriate ad format.
Regression analysis of statistical indicators to determine the most relevant results.
Accumulation and processing of the results of historical regression analysis, and neural network training with strengthening learning

Chain Block

Development of advertiser reputation tracking systems and multi-level publishers aimed at fraud prevention.
Use of smart contracts to exclude any intermediary between advertisers and publishers.
Data storage needed for learning artificial intelligence along with information on the publisher's site, ad content, offers, and the history of the participants.
The characterization of ad space on the publisher's website by accepting UBEX tokens in advance Using UBEX tokens to compensate participants for sharing data about users who visit their website (data mining)

Programmed

Combination of advertising methods on the internet with the help of an automation machine that is responsible for making decisions about transactions without any human involvement, based on socio-demographic profiles and user behavior.
Real-time trading that facilitates the purchase and sale of each separate ad display through an instant auction
High precision targeting, which allows the transition from buying ad space to get the target audience

Pay Per Action

A program that allows advertisers to pay only for certain actions taken by users transferred from the publisher's website
The PPA model is the most cost-effective choice for paying advertising and is popular with stock members with a long history and high rankings
Pay per Lead, Pay per Call, Pay per Install, and Pay per Sales approach is the most common among all PPA models

HOW TO WORK

Work scheme
Interaction between customers and modules on the Ubex exchange