The Corporate Lemmings Who Rushed into Mobile/Social Media Ads Are Running off the Cliff

Corporations run in tandem. Following the trend tends to make them lemmings.

The race to off shore to China was run a couple decades ago with horrific consequences. Upper management was set on making this happen. Managers who understood realized that it was a losing proposition. Companies lost millions directly and indirectly in reputation.

This same process was repeated with the rush to mobile advertising. After all, who could deny the move to smaller screens and the explosion of mobile over the last decade. The question was did it pay off? Many are starting to pull back to see if there is any effect on sales.

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