ARROUND
Is there anything that can surprise us with some type of ads are there currently? I think that’s unlikely. We often see the ads on TV, web resources, print, billboards, and other outdoor advertising structure, and is therefore very familiar. Often, we don’t even noticed it, because it has become something that’s unusual for us. And this from advertisers who spend a lot of money on advertising was miserable, and the result becomes minimal. In addition, often the ads installed repetitive or inappropriate can adjust negatively consumers with the product or service being advertised. Therefore, the advertising industry is waiting for a new approach to advertising, which will not only attract more potential customers, but also require less financial costs, while maintaining efficiency. ARROUND project team is working on this issue.
About the project
ARROUND is augmented reality platform, where new opportunities for advertising is created, the technology works by using blocks. Regular users will be able to interact with the elements of the augmented reality (AR) through mobile applications. In addition, users will be ARROUND unified platform in the ecosystem, brand advertisers, advertising agencies, technology developers and ar. movement towards technology development of VR and AR is currently one of the more promising, as evidenced by the a large number of companies working in this industry. It also said and capitalization of these companies.
What problems are resolved by this platform? The problem for advertisers is the saturation of the market of advertising in the real world, which leads to a decrease in the effectiveness of ad campaigns, and the growth of the financial cost to it. ARROUND creates new spaces for advertising, where he will have a targeted focus, and will cost much cheaper. Also, this platform solves the problem of AR technology is not required. On that basis, there will be an interaction of advertisers and developers of AR, that would encourage the latter to develop new technology.
ARROUND fully recognizes the opportunities that this market offers and intends to utilize the powerful combination of blockchain and augmented reality to:
Offer smartphone users (and later on users of smart glasses) a way to quickly create, share and enjoy augmented reality experiences via a privacy focused social network.
Provide offline retailers, brands and organizations with a powerful new way to engage consumers utilizing variety of immersive and engaging advertising solutions based on augmented reality technology.
Create a marketplace for AR developers globally and other entities to engage with the public and monetize their applications, and provide them with a test environment via a robust SDK and API in order to enable this.
Develop a crowd-sourced 3D spatial map of the world to provide an information backbone to power the next generation of AR applications and services that require pinpoint accuracy in a real world environment.
How ARROUND Uses Blockchain
Blockchain ties all elements of the project together. Advertising inventory and campaigns are registered in the blockchain and paid for by ARR. A bounty in ARR is paid to map builders and all transactions across the social network are conducted in the ARR token. In addition to revenue from advertising, we envision significant value in leasing the AR Map to 3rd party applications and connecting them to our advertising network. All intellectual property and privacy rights are guaranteed via smart contracts.
Blockchain and smart contracts:
Will be the foundation of the payment system used on the platform and will protect the funds in users’ token wallets.
Will ensure the intellectual rights of authors to content purchased and distributed on the platform.
The rights to the long-term lease of AR space will give tenants an opportunity to make money on advertising displays on their AR space.
ECOSYSTEM AUGMENTED REALIT Y & THE BLOCKCHAIN
Social Responsibility
By enshrining our users’ rights in blockchain, we ensure that their privacy and personal data remains firmly in their hands. While display and contextual advertising will be served to all participants on the platform, users will be protected from 3rd party trackers and targeted advertising will be permission-based, secured by a smart contract, not only protecting the individual user but also allowing them to be rewarded by the advertiser in tokens in exchange for any data they choose to provide.
Marketing & Advertising
Advertisers, retailers and organizations will also benefit from the transparency that blockchain provides. Objects and AR experiences can be uploaded directly to the AR Social universe or to the AR Store, where each view, interaction or purchase will be tracked by blockchain, providing a guarantee of efficiency and transparency. All advertising and promotional content served on the platform will be tracked and stored via blockchain, with no middleman there is less room for error and fewer overheads in the provisioning process.
Generating a 3D Map of the World
Blockchain is an essential and indivisible part of the overall system, allowing us to reward users,and record their contribution to the creation of a 3D spatial map that will power the coming generation of AR services in addition to countless other services that require accurate spatial positioning to operate.
Through the use of blockchain ARROUND is able to implement a number of key features that would be unreasonably complex and costly in a traditional environment. The implementation of our own token, the ARR is a fundamental feature that massively accelerates our ability to attract users, external partners and build a global platform.
Developer Ecosystem
AR developers, both hardware and software, will benefit from the transparency that blockchain provides and the flexibility that the ARR token offers. All intellectual property will be written into the blockchain, and all purchases and short-term leases of intellectual property on the platform will be guaranteed via smart contracts, ensuring transparency in pricing, sales volumes and effectiveness.
Overall System Architecture
The ARROUND platform comprises four key elements that are all connected via blockchain, which combine to create a complete AR ecosystem that will allow the project to thrive.
Selling tokens
Token-ARR
Pre-sailing-27 February-1 may 2018 2018
Privat-seil-until September 15, 2018 (a bonus of 40%)
Token-seil-September 15-November 15, 2018 2018
The price of a token is $0.035
The minimum amount of cost is $5 million
The maximum amount of costs was $30 million
The token that is created-3 000 000 000 ARR (tokens that have not sold will be burnt)
The Distribution Of Tokens:
48.3%-sales
8.2%-bonus at the time of the sale
22%-funds for community development and liquidity (including advisers, partners, etc.)
10% of the funds to Support the owner Node of the teachers
10% team
1.5% of the gifts
ARROUND Business Model
The platform and ecosystem created by ARROUND will be based on the following business model:
The ARROUND platform will earn money by showing advertisements as well as through the lease of map data.
All prices inside the system will be set in fiat currencies.
Payments for ads and purchases inside the system will be made using ARR tokens. Tokens can be bought using both cryptocurrencies and fiat money.
Benefits for users: discounts, bonuses and rewards for performing tasks from advertisers; token transfers between users.
Income sources for service providers: payment for premium content by advertisers and users.
Income of blockchain node holders and the owners of servers with content: a share of transaction fees paid automatically and automatic payments from the Network Development Fund (NDF). All these payments are expected to be made using smart contracts.
ARR token circulation on the ARROUND platform
Fiat money and cryptocurrency circulation on the ARROUND platform:
Users and advertisers can buy ARR tokens for fiat money or cryptocurrency on exchanges and use them in the ARROUND platform.
All payments within the system will be made using ARR tokens which can be exchanged automatically.
The first users of the ARR platform will be token buyers at the ICO, after which any interested person can buy ARR tokens on an exchange to use the platform.
The ARR token will be released on the basis of ERC20 smart contract on Ethereum blockchain and will also be traded on cryptocurrency exchanges. After a private ARROUND blockchain network is created, ARR tokens will be exchanged for tokens at 1/1 rate through payment channels on the private blockchain where the rights of authors and owners of digital assets will be registered and where an automatic system for making payments for the use of intellectual property will be implemented.
ROADMAP
2016 – the idea of creating a platform
Correcting the idea after consulting with market experts.
2017 – preparation of project technical documentation;
The signed agreement with the first major partner;
Investments in the development of MVP.
2018 – mobile app (Android and iOS);
Launching advertising campaigns for project partners;
Output of the alpha version of the project;
Filling the platform with content;
Attraction of users to the platform.
2019 – platform integration with augmented reality devices;
Launching advertising campaigns of partners in Europe;
Involvement of advertising agencies in the project;
Creating a designer for interactive advertising in augmented reality.
2020 – sale of advertising platforms on the platform;
Creating your own SDK;
Involvement of developers;
Platform exit on the Asian market;
Launch an alpha version of the platform for US residents.
Team
Neil Bryant
CEO
Arkady Yasashny
CFO
Dmitry Orekhov
CMO
Artem Haritonov
CTO
Alexandr Sokolov
CSA
Eugene Dobrovolsky
CBDO
Kate Bublik
Digital marketing expert
Andrey Molchanov
CSPO
Fedor Gladovsky
Sr. Web Developer
Advisors
Vladimir Nikitin
Strategic ICO Advisor
Temur Shakaya
Strategic Partnership Advisor
Igor Karavaev
Advisor, Investor Relations
Alexander Shulgin
PR and Community Advisor
Nathan Christian
ICO Advisor
Website : https://arround.io
Whitepaper : https://arround.io/content/file/arround-whitepaper-en.pdf
Twitter : https://twitter.com/ArroundPlatform
Telegram : https://t.me/ArroundSupport
Facebook: https://www.facebook.com/Arround-2052833448334195/
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