Formulating your brand positioning and marketing strategy as an artist.

Once you have an idea of ​who is likely to buy or distribute your artwork, you can develop a brand and artist marketing strategy that will help you communicate and express your work. Although very specific, the brand image does not have to be very complex. Your “brand” represents consistency in your presentation, and that image must be aligned with all your marketing channels with the help of Artchain AI applications that help you to communicate and express your work to your target audience. For example, you can be a portrait photographer interested in an event and a commercial job. Your brand would communicate this, but also show the aspect of your work. You’ve found that your strongest works are light-filled, matte-finish photos, these photographs that give an aesthetic impression. You can “mark” your work in this area by presenting only photos that look the same in your marketing. Your artist’s biography, portfolio, and social networks contain only works that represent this brand of photography which brings transparency to your views or buyers because Blockchain offers a transparent environment in which it is nearly impossible to duplicate merchandise. There’s no need to rely on trust because Artchain AI makes the market data freely available for the first time.

Once you have defined your brand, you must define the strategic aspect of your marketing plan. Refresh your website with relevant portfolio patterns and create a biography of the artist that describes your vision as an Artist.

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