Thoughts on Steem Marketing

I'm still reflecting on the 60 seconds of Steem ads that were made for that competition which if you haven't gone and voted on, please stop reading this and go vote _{For me preferably} Reminder that you vote by voting on the comment with the creators name in it.

Here's the video I made for quick reference.

Enough shilling myself.

One of the things I noticed was that the vast majority of these videos still focused on the message, generally speaking, "Steem is a place for content creators to get rewarded." I think at the end of the day maybe that's the thing that an average person can absorb in a short amount of time, but I feel like it's only the tip of the iceberg. I think that might be a good marketing angle for Steemit, or Steempeak or Busy etc. All the blogging based frontends, or more like all the social applications, but there's quite a bit more than that going on here.

The core functionality of Steem to simplify it, is it's an inflationary cryptocurrency where the stakeholders have the power to distribute those inflationary funds. Rewarding content creators is one application of that, but crowdfunding(Fundition) is another, you can also use it for stake weighted voting, polls(Dpoll), to incentivise certain behaviors(Actifit) and a lot more.

Even that is only touching on the distribution functionality. It's also just a secure cryptocurrency like all the others and has those same benefits of being borderless, fast to transact, censorship resistant, etc.

So I think that the idea of promoting "Steem is a place where content creators get rewarded" I sort of agree and disagree. I think that's a pretty good pitch for Steemit, but not Steem. I think with Steem the focus should be more as a platform, like if you were to make an ad for iOS or Android. You wouldn't just pick one app(even if it was the dominant use case app) and build the marketing around that. You focus on it being an environment for lots of applications to live, which is exactly what Steem is. At least those are my thoughts.

What do you guys think?

_{Behind the scenes of the above image}

Thanks for looking peeps!