Promotion of B2B site: main aspects

Before turning to the features of SEO promotion of b2b sites, it is necessary to decide which sites belong to this segment and what types they are divided into. B2b sites are the sites of companies whose main focus is the provision of services or the sale of goods to another business - “business-to-business”.

Types of b2b sites

Service sites targeted at the b2b segment: accounting services; issuing ISO certificates; legal support of transactions; cleaning companies focused on serving corporate clients and many other companies focused on providing various services specifically to business, and not to end customers.

Equipment for business. This category includes sites that sell equipment for restaurants, beauty salons, shops, medical centers, and so on. In a separate category, you can highlight sites for the sale and rental of special equipment.

Sites and online stores selling wholesale - various trading platforms or online stores where you can order only a wholesale consignment of goods.
Features of the promotion of b2b sites

Like the promotion of any type of site, be it a portal, an online store or an aggregator, b2b website promotion has its own characteristics. Let us examine the most important of them.

Let's see the following steps, which recommended for us to do B2B SEO Agency!

Semantic core

The semantic core for the b2b site has the following features:
As a rule, a small number of commercial requests, compared with b2c sites. There are exceptions, if we are talking about trading platforms and portals.
a large number of information requests describing the subject and having a weak commercial intent (intention to buy goods)
low frequency of commercial requests (diesel generators for 40,000,000 rubles and excavators ask fewer people than running shoes or refrigerators, which is logical :)
abundance of specialized terms in user requests
We are well versed in semantics and will assemble for your site the most complete and high-quality semantic core, suitable for the promotion of a b2b site.

Site structure

As a rule, the structure under SEO, is built in accordance with the semantic core of the site. When promoting a business in the b2b segment, the semantics is very specific and, as a result, the structure of the site too. In most cases, the structure has no more than three levels of nesting on the category tree, which facilitates its design, as well as indexing and ranking the site. Our search engine analytics and automation tools will easily build the perfect structure for your website.

View more at the https://sondora.ch/it/consulente-seo-specialist/

Content

If the theme of the site is very specific, content creation can be a problem. Anyone, even a very experienced copywriter, will be very difficult to make out in highly specialized difficult techniques or legal services. Our copywriters will quickly understand any, even difficult topic. And if they do not understand, they will surely ask for help and comments from you.

External links

In the b2b segment it is quite difficult to get external links to your site, since it is difficult to find thematic donor sites, and webmasters are very reluctant to put links to unusual or simply not understandable topics. Our linkbuliding specialists will find as many links for your website as needed.

What scheme of work to choose when promoting a b2b site?

The most effective for this segment is the “FIX” scheme, that is, a fixed payment for work per month, since for a fixed amount you will receive from us:

Collecting full semantic core in all categories, without restrictions
Optimize unlimited number of pages for selected queries
Promotion of all requests for semantic core, and not 50-100-200 requests, as proposed by our competitors
You do not pay extra for positions in the top (it does not matter high-frequency or low-frequency), nor for additional traffic to the site. All this is already included in the amount of promotion - and it does not matter how many requests we brought to the TOP or how much traffic resulted.

Business promotion in the b2b segment is what we can do cool! We have promoted more than a dozen b2b projects.
If you want your site to be in safe hands - just fill out an application for promotion below!