INS Ecosystem is the first decentralized ecosystem in the grocery industry using blockchain technology

Foodstuffs are one of the largest consumer markets, estimated to reach $ 8.5 trillion in sales by 2022 according to the IGD. Online foodstuffs are seen as the fastest growing segment that will drive the entire global market in the next 5 years, which is expected to reach $ 300 billion by 2020. However, this huge market is dominated by retail giants like Walmart, Amazon, Costco or even wholesalers local. Incredible growth comes along with the rapid increase in global food demand as well as wholesale prices, causing two major interrelated issues: (1) abuse by a grocery retailer that can dictate which products to package, price and promote & (2) trade ineffective promotion that adds more cost to the consumer. Consequently, consumers and producers are negatively affected.

Therefore, the INS ecosystem is created to bring together producers and consumers in the grocery industry without the need for intermediaries and by using smart contracts. In turn, this allows a more personal and transparent shopping experience with lower prices and better quality. While manufacturers have full control over pricing, marketing programs and the availability of their products, it is possible to directly market to consumers.

INS implements a decentralized ecosystem that allows consumers to save up to 30% of daily grocery purchases directly from food producers. Consumers will be able to decide which brands they want and the items they need. They call it "Consumption 2.0" because 21st century customers are tired of one-way street communications, where retailers push goods to those who maximize reseller profits - not what consumers really want. They also want consumers to have unhindered access to independent and local producers, including farmers who do not fit the retail supply chain or procurement requirements and can not get their goods on retail shelves.

Ins Working System is a smart blockchain contract application. Blockchain is a shared-database technology, the most popular for underlying bitcoin digital currency. It works with related databases that update the digital ledger non-stop.
Users can use several payment methods such as BTC, ET, INS and equipment. This will help all users to make transactions easier and safer. Using Ins cryptocurrencies users will be able to send money safely.
Ins is a market that connects producers to consumers directly. The platform also rewards users, as well as referral systems. As the existing markets such as Amazon, ebay and Lazada, Ins provide added value with the application of smart contract blockchain. An innovation in the field of cryptocurrency with blockchain technology will change the spending patterns of many people.

Platform / product
The ecosystem involves 4 components: platform, consumer, manufacturer and fulfillment (operator fulfillment center and worker, courier)

The platform is a decentralized market where manufacturers can register their products for sale, run promotional loyalty campaigns, and get customer feedback. Consumers can buy high quality products online at cheaper rates, which will be delivered to fulfillment centers before assembling orders and delivering to consumers. The use of blockchain and smart contracts will simplify supply chain management, enabling faster, cheaper and more secure transactions. Consumers can pay with fiat or cryptocurrency (BTC, ETC) at a lower cost (less than 3%) with limited access to prizes, while an INS token provides zero transaction fees and full access to prizes set by the manufacturer.

Manufacturer.

Manufacturers are companies or individuals in the business of fresh produce, groceries, and household goods that can be consumed. From local farmers to large multinational companies, such as Procter & Gamble, Unilever, Coca-Cola, etc.

The producer's role includes:

• Publish products.
• Submit products ordered by the consumer to the fulfillment center.
• Promote INS ecosystems by bringing in traffic through the promotion of derived apps.

Incentives for manufacturers include:

• Publish products to make them easily available for ordering.
• Give a fair price on their products and compete openly with other manufacturers.
• Customize the official apps of INS according to their own brand, promote to consumers to increase repeated use and
  earn cross-marketing rewards.
• Serve in a trusted way to maintain a high ranking score and attract more customers.
• Give attractive promotional and fidelity gifts to get and keep consumers.
• Get direct customer feedback.

Consumer.

Consumers are individuals or companies who want to buy high quality online shopping at a lower price. Orders may be placed through INS sites, INS applications or manufacturers-specific apps from app reference implementations.

Consumer roles include:

• Find products listed by the manufacturer, create an order and pay for them.
• Participate in feedback requests.
• Accept promotional rewards, loyalty, referrals, and feedback.

Incentives for consumers include:

• Ordering everyday items and consumer products is cheaper than in retail stores.
• Get orders delivered to your doorstep without spending any lime for offline shopping.
• Leave feedback to influence producers.
• Get various kinds of awards.
  Operator center fulfillment.

The fulfillment center operator is the owner or lessee of the existing warehousing facility and / or fleet delivery. They provide a space where workers take products sent by manufacturers and assemble orders.

INS plans to build a basic network of compliance centers in 8 cities around the world to accelerate adoption, build effective business processes, and strengthen positions by combining the scale of online platforms with the size of the physical network of fulfillment centers and related operations. . INS will seek to involve independent central compliance operators to join the INS ecosystem to trigger further geographic expansion.

Fulfillment of central workers.

The fulfillment center worker, employed by the fulfillment center operator or acting as an independent contractor, will follow the instructions received through the INS compliance application to:
Collect products sent by the manufacturer to the fulfillment center.
Assemble the product into an order.
Pass the order assembled to the courier.
INS will seek to attract independent workers to join the ecosystem.

Courier.
Courier, employed by a courier company or acting as an independent contractor, will follow the instructions received through the INS compliance application to:

• Take an order from the fulfillment center.
• Send order to consumer.
  INS will seek to attract independent courier and courier companies to join the ecosystem.

Power

• Value creation to address real-world demands using blockchain technology - lower prices, higher convenience, better
  quality, more transparent and unique gift programs directly from manufacturers.
• Gained interest from 20 FMCG producers (Unilever and Mars).
• Supported by successful crypto-currency partners such as Bancor and Wing founders

Concerns

• This project is only a proof of concept without the actual product until the end of 2018 if everything goes according to
  plan.
• Adoption of manufacturers that mainly deal in large quantities instead of working in individual orders
• Fierce competition in the online wholesale industry with successful giants like Amazon Fresh or other local retailers
  focusing on online products and discounts
• This project may turn into a patented "pyramid scheme" that drives the product to buyers through an incentive
  program, making it a discount online store running with a loyalty program while burning gas costs.

Competition
Currently, INS has no direct competitors in this field using blockchain technology. However, they have to face challenging competition with traditional online retailers like Amazon Fresh.

ICO- INS Token Crowdsale
Token sales will begin at 11:00 AM (GMT) on November 27, 2017 Payment method: BTC, ETH, LTC, DASH, USD (bank transfer) Target: 150,000 ETH Soft cap: 30,000 ETH Hard cap: 200.000 exchange rate ETH Token: 1 ETH = 300 tokens INS Total token inventory: 150,000,000 Min purchase: 0.1 ETH

1. No token manufacture, printing or mining after the end of the ICO period
2. Token will be transferred after ICO is completed
3. If the soft cap is not reached, the funds will be returned to the participants
4. After reaching the target, ICO will last for no more than 7 extra days
5. After reaching hard cap, ICO will end soon

Token sale details
ICO: 4th December - 25 December 2017
ICO price: 1 ETH = 300 INS tokens
Tokens for sale: 30,000,000 (60% of total supply)
Soft cap: 20,000 ETH
Hard cap: 60,000 ETH
Vesting period for team: 2 years

Overview:
Token Symbol: INS
Max supply of tokens: 50,000,000
Mining algorithm: token is not mined but runs on the Ethereum network.
Token standard: ERC20
Type of cryptocurrency: token

ROAD MAP

Team
Strong team with background in food & wholesale industry. INS 'founder - Peter Fedchenkov is a Harvard MBA and formerly worked for Goldman Sachs and IBM. Together with Dmitry Zhulin, an early cryptocurrency investor and venture capital expert, they founded Instamart - the largest Russian-backed low-cost carrier carrier that generated revenues of up to $ 25 million in 2008 with an investment of $ 10 million. The team also has Dmitry Khovratovich, a recognized expert in cryptography and security who designs Argon2 and Equihash.

Their advisers include several well-known names such as Bancor founder Eyal Hertzog, Keynote CEO Moe Levin and PR experts focusing on blockchain - David Wachsman.

Conclusion
In general, the project creates value for consumers to address important issues in the grocery industry, paving the way for mainstream blockchain technology in real-life business. Supported by a strong team with experience and connections in the field to develop partnerships with key players is an important point. However, one has to be cautious with some concerns especially the utility of INS coins, reflecting the great value stated, which can turn out to be successful when mass adoption occurs. At the time of issuance of USD value of hard stamp is about $ 45,000,000 which is currently a medium fund raiser. This combined with a limited token inventory leaves room for future price appreciation, therefore, depending on the roadmap and progress of the project to gain partnership with key industry partners.

Detail Information:

Website: https://ins.world/
Whitepaper: https://ins.world/INS-ICO-Whitepaper.pdf
ANN: https://bitcointalk.org/index.php?topic=2208591.0
Telegram: https://t.me/ins_ecosystem
Twitter: https://twitter.com/ins_ecosystem
Facebook: https://web.facebook.com/ins.ecosystem/?_rdc=1&_rdr
Reddit: https://www.reddit.com/r/INS_Ecosystem

Author: Gunawan82
BTT: https://bitcointalk.org/index.php?action=profile;u=966506
My ETH: 0x0355d1379e9Ffb7ED11D6Eeb109567E0b6Dc69c1