GOZO will Help Manage Personal Benefits across Multiple Loyalty Programs on a Single Platform
In recent years the majority of airlines have been offering their loyalty programs known as frequent-flyer programs. The primary method of obtaining air miles as a reward is to fly with associated airline. As follows from the context, program’s participants are tightly connected to the particular airline and can’t therefore adopt collected points to any other carrier, unless it is possible in accordance with the rules of the airline alliance.
GOZO is a new blockchain platform that establishes the procedures for travel savings programs acting as a hub for reward points to be stored in a single wallet. The major advantage of the platform is that its users will be able to reduce travel expenses as well as safely monitor and run personally earned benefits. In addition, participants will be offered with exclusive access to discounted tickets.
A multifunctional marketplace for travellers
Major travel brands gave rise to a complex but fragmented system of loyalty programs. In order to consolidate all data available on collected benefits, GOZO will establish a marketplace driven by the GOZO wallet alongside a clearinghouse for rewards. While keeping in mind that customers want convenient experiences from programs, GOZO will have two lines of operations, that is, acting as a travel club and providing a decentralized structure to manage benefits with GOZO tokens.
The obvious question of enabling a universal structure for all points being collected across numerous providers will be solved by introducing GOZO token as a main driver for rewards’ interoperability. The platform comprises two types of services, each with its specific objectives:
GOZO Wallet
For the initial stage of integration GOZO will partner up with several well-established companies from the travel industry, such as hotels, carriers and car rental providers, and support more than a hundred cryptocurrencies, including BTH, ETH, etc. Users will be able to exchange their points for crypto assets and then purchase flight or accomodations. On the other side, those stakeholders who already possess crypto assets will be able to book their travel without a need to first convert their digital assets into fiat.
GOZO Plus Membership Program
In order to achieve a successful loyalty system in use, GOZO will design a program comprising three levels of loyalty, that are Silver, Gold and Platinum. At the moment, a range of services available for each type of customers has already been designed, however, GOZO team doesn’t exclude the possibility to make changes.
GOZO App
From the perspective of users, accumulating all rewards in a single wallet is the first and foremost advantage. Should the stakeholders decide to convert their rewards into GOZO tokens, they will be additionally rewarded with points and other bonuses, such as purchases at wholesale prices. Another possibility to become a member of the Plus Program is to pay annual or monthly fees. Special privileges include priority for check-in, individual assistance, etc. Corporate customers will also be able to join the platform. In this case, enterprises can manage offerings and rewards for their employes, e.g. for corporate travels.
ICO Details
Private Sale stage has already been completed. Private sale has started on October 1 and will end on October 10, 2018 followed by the main public sale from November 15, 2018.
Loyalty programs vary in number and size. Since customers prioritize convenience and low prices, rewards can probably gain more power, however, the structure and terms of particular programs are two important aspects when it comes to signing on to loyalty programs.
The option of managing personal benefits is appealing to many consumers. Naturally, there is no surprise that loyalty programs are on the verge of significant changes. In this light, GOZO catches new trends, allowing to run collected points from a single wallet as well as spend digital assets on any travel needs. Though the solution provided can be set as a unified commercial end-to-end offer, it can nevertheless be adapted to customer needs with its multi-level loyalty system. With regard to technical description of the project, we would recommend the team to provide its stakeholders with a more detailed imagery explanation of the system’s components and architecture. At the same time, it seems that for those who are interested in the Plus Membership Program, obtaining a Platinum status will definitely bring more advantaged as compared to Gold and Silver status, that are almost equal in terms of privileges. Nevertheless, the WhitePaper of the project contains competition analysis which is a critical point for any program.
Links:
Website: https://gozo.io/
WhitePaper: https://gozo.io/Gozo-Whitepaper-V2.0.pdf
Telegram: https://t.me/gozo_io
Facebook: https://www.facebook.com/gozo.io/
Twitter: https://twitter.com/Gozo_io
Medium: https://medium.com/@gozo.io
ANN: https://bit.ly/2Ea5Pbq
Author: https://bitcointalk.org/index.php?action=profile;u=980049
bountyOx username: the1arty
This article was created in exchange for a potential token reward through Bounty0x
Disclaimer
This review by Bonanza Kreep is all opinion and analysis, not investment advice.