DATUM: USER DATA CONTROL AND MONETIZATION THROUGH BLOCKCHAIN

in #blockchain6 years ago

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Most times when people get the opportunity to browse for free or eliminate some charges involved in the process, they jump at such opportunity and even invite their friends and families to enjoy the so called benefit which will in turn bring tons of revenue to the company especially search engines like Google who sell the data gotten from the massive usage to companies that need them.

While the free opportunity is good, it is a business strategy to get more users so that data acquired from the analysis of the mass usage can be sold to clients looking for behavioural pattern for advertisement and this is usually done without the consent of the user, it also can be quite risky as some adverts carry malware that can wipe devices of users or even cause greater damage.

To help users get a hold of their data and use it in a way that they totally approve of, the Datum platform was created which through the backing of blockchain technology will not only help them secure their data but provide them with an avenue to share and sell the data.

Datum is a platform that makes it possible for just about anyone to be able to store, share and sell their data through decentralization offered by the blockchain technology.

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The Datum generally provides a solution to all data mismanagement such as Data leakage, data security, and data exploitation that is prevalent these days and this is done by making it possible for users to take back the data I.e. allocating to them full control over their data which also opens up the opportunity for them to share or sell their data through the platform.

To make this work, the user has to pay a small amount in form of DAT token that is the platform's currency to the network which in turn will be used to store the data in the nodes of the Datum network.

After storage, users get a private key to the stored data which will be used in controlling the data and all buyers interested in such data will have to contact the user with the private key to the data.

Upon contact that there is an interested buyer, the user with the private key to the data will be informed with a proposal concerning the purchase which will include the buyer's information and price offered which can either be accepted or negotiated for a more acceptable rate.

Once the proposal get accepted, and the DAT token rate allocated for the data has been delivered to the owner, the private key to the data is then sent to the buyer to decrypt the information bought with DAT Tokens.

Tokenized Economy

The token or cryptocurrency that fuels all transactions on this platform is known as DAT token which can be exchanged to enjoy different advantages such as registration of data and participation in the market.
Datum platform creates an avenue where participants can ensure simple and secure transactions.

The Datum Mobile app has the ability to support a wide range of devices, many users will be able to easily access their data and share or sell without hassle.

All the data on the platform are securely encrypted under the key AES256-6CM and the application of Datum client makes it possible for the usage of this platform to be extended to internet of things and electric cars.

In conclusion, The Datum platform secures user data for them from mismanagement through storage and selling of these data by the owners themselves.

Stay updated

Website: https://datum.org
Whitepapaper: https://datum.org/assets/Datum-WhitePaper.pdf
Telegram: https://t.me/datumnetwork

Authors bounty0x username: Bossbaby

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