A new class of wealthy people has formed the so-called crypto elite. These are people who desire a luxurious lifestyle and keep most of their fortune in cryptocurrency. But it turned out that the service, sales, and rental of goods (including the luxury segment) sectors are developing slower in this area. Just a few luxury goods vendors accept cryptocurrencies as a payment method. This imposes certain limitations on a wealthy crypto community.

A major problem in the market is mistrust and misunderstanding in the crypto world. This is especially so in the luxury segment. This mistrust is mainly driven by the high risk that is associated with the conversion of crypto into fiat. This is because an intermediary is required for the withdrawal of crypto into fiat. In most cases, little is known about the intermediary.

ALLUXE is an extravagance stage in view of blocking, intended for advantageous and straightforward collaboration of organizations and clients in the Luxe portion utilizing crypto changes and present day advances. This is an imaginative answer for crypto-tip top, rich individuals, requiring a level of solace, nature of administration and secrecy.

The objective of the venture is to make an extraordinary blockchain stage, which will incorporate such capacities as purchasing extravagance products and enterprises or leasing extravagance property in a universal configuration, utilizing its own particular digital currency stores.

MARKETING STRATEGY SISTEM 

 A. Plans to Scale Up the Platform
Work on the company is to be performed in several areas:

1. Search for potential customers of luxury goods and services
2. B2B marketing aimed to bring information about our platform to prospective partners and tell them what opportunities they will have thanks to the partnership with ALLUXE
3. Technological development of the platform. The ALLUXE platform offers the most convenient interface, which allows a partner to create a company card in several clicks and add trade offers
4. Carrying out an aggressive marketing campaign
5. Regular notification of the crypto currency community about the stages of product implementation
6. Dissemination of information about the company on the Internet, in social networks, instant messengers using chat-bots, on dedicated websites and forums related to blockchain and crypto currencies
7. Establishment of long-term cooperation with key strategic partners. Enterin into agreements with large and well-known brands, such as: Rolex, Mercedes, etc. will increase the status of the company, while partners of such high level will be able to expand their customer base, increase sales, and also enter the crypto currency market among the first.

The platform is also planned to be developed with the help of existing active users. So, according to the conditions of the referral program, users who invited new people to the system will receive additional bonuses that will later allow them to increase their status and gain access to previously unavailable benefits. At the same time, platform users who use LXC tokens for mutual settlements, actively interact with the platform and participate in trade offers, are assigned a special status, which gives additional bonuses and advantages in the system. Thus, on the one hand, the interest of users in LXC tokens will be supported, on the other hand, this will make it possible to popularize tokens in the crypto currency market. 

 B. Monetization Model
Since the company is mostly related to a trading platform, the company proceeds are generated as follows:
1. Referral fee. For new customers and transactions made, partners are ready to pay an agency fee. In each category of goods, fees will differ
2. Advertising. Integrated advertising to be paid by partners. Various VIP placements in order to increase the number of company card views
3. Transactions & Conversions. Fees for international transactions and currency conversion within the platform when making settlement between users of the system
4. Private Club. payment for membership in the VIP club. Such membership will provide an opportunity to attend private events, go on collective world tours with club members and platform partners, 24/7 concierge services, as well as unique special offers. In addition, membership in the VIP club includes special benefits in the form of additional discounts, opportunities to participate in special platform promotions, get free bonuses from service partners, etc. 

Advantages of the ALLUXE Platform

  The platform developed by us helps to rent/lease or buy/sell luxe category goods and services for traditional currencies and crypto currencies, while providing the following advantages.

For users:

• Making payments in any chosen currency (cryptocurrency or fiat money) due to automatic conversion. The product implements technologies of encryption, intellectual contracts and specially developed payment gateways
• Access to premium segment products and services with full confidentiality
• Reduced costs for crypto currency withdrawal into fiat money by reducing the cost of paying fees for the withdrawal of a currency, conducting transactions, etc.

For partners (owners/sellers of premium property):

• Access to a wealthy crypto community
• Opportunity to find customers without violating the limits of confidentiality
• Possibility to choose the currency in which the payment will be received
• Reduced costs for crypto currency withdrawal into fiat money by reducing the cost of paying fees for the withdrawal of a currency, conducting transactions, etc.

 Alluxe LXC Token & ICO Details 

 LuxeCoin is a token to be used on the Alluxe platform. They are designed to simplify the standard approach for renting and purchasing luxury properties. Besides that, they will increase the security of transactions. The tokens can be used to pay for goods and services along with other major crypto coins.Parameters Of The ICOSymbol: LXCPrivate Sale: March 21- June 7Pre-sale: June 12 – July 26Price: 1 ETH = 2500 LXCPublic sale: August 1 – September 1Accepting: BTC, LTC, DASH, ETH, FiatSoft Cap: 1.8 million USDHard Cap: 16.5 million USDTotal Tokens: 220,000,000BonusPrivate Sale : Bonus 40%Pre Sale : Bonus 25%Public Sale : Bonus 15%Token Distribution

• Token Sale 50%
• Reserves 35%
• Team 10%
• Advisors 2.5%
• Bounty Program 2.5%

The aim of this token sale is to develop the Alluxe Company and commission it soon. The funds from the token sale will be used to scale up the platform, develop various services and applications, and cope with the operating expenses of globalizing the platform in various target areas.The LXC token is based on Ethereum and complies with the ERC20 Standard. This ensures that LXC can be used by third parties and ensures ease of integration. Besides that, this means that the token can be used even outside the Alluxe ecosystem. 

Team adn Advisers

•  Dimitri Lebed
  CEO ALLUXE
  https://www.linkedin.com/in/dimitri-lebed-90579199/
  https://www.facebook.com/lebed88
  https://t.me/Lebed_88
• Mikhail Makeev
  CTO ALLUXE
  https://www.linkedin.com/in/%D0%BC%D0%B8%D1%85%D0%B0%D0%B8%D0%BB-%D0%BC%D0%B0%D0%BA%D0%B5%D0%B5%D0%B2-878665aa/
• Olzhas Dyusembayev
  ALLUXE Art Director
  https://www.facebook.com/olzhas.dusembaev
• Julia Derbysheva
  BizDev Manager
  https://www.facebook.com/100006226359829
• Alexander Nedorezov
  iOS developer
  https://www.linkedin.com/in/aleksandr-nedorezov-ab0246b9/
• Alexander Tretyak
  Web-Frontend developer
  https://t.me/ONLYONE63
• Valentina Mashchenko
  Copy-writerADVISORSAlexey Degtyarev
  CEO, B2B-center (2005-2017)
  https://www.linkedin.com/in/aleksey-degtyarev-94342211/
• Marco Antonio Soriano
  Famous American businessman, CEO Soriano Group
  https://www.linkedin.com/in/masoriano/ 

Roadmap

Partners

 ALLUXE has established long-term partnerships with leading companies in the luxe segment, which specialize in the rental of premium and sports cars, housing rental, yacht charters, technical industries and luxury goods trade. At the same time, we are continuing to expand our partner network and increase the number of offers to make ALLUXE an even more attractive product for our customers. 

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