5 Not-So-Obvious Things Crypto and Blockchain Have Made Better

At the inception of Bitcoin, cryptocurrency was parroted as a transformative technology ready to change the world for the better. However, in recent years, the dialogue around crypto and blockchain has shifted from radical new applications to the investment characteristics of coins. This means that a lot of interesting projects and applications being launched in the crypto space might be left out of your news feed. In this article, we answer the following question: What are some areas that cryptocurrency and blockchain have made better?
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1 . Augmented reality

Thanks to the Pokemon Go craze and companies like Candy Lab paving the way for location-based AR, a whole new breed of startups has emerged. It’s becoming clear that location-based augmented reality experiences will be the future of experiential marketing.

2 . Digital publishing engagement

The struggles of publishers trying to keep up with online advertising is not a fresh take. This problem has become ubiquitous in recent years, with even big news companies reviewing their archaic advertising models. To tackle the issue, SolidOpinion has introduced a new type of pay-per-article advertising. Advertisers can pay for valuable ad real estate just above a relevant article that a target audience member is getting from a publishing site.

This technology utilizes a proprietary form of cryptocurrency, Engagement Token, to fuel engagement. Both publishers and audience members can get tokens by commenting and publishing original content. Advertisers buy tokens to select their ad placements among relevant articles. In this case, tokens are used to incentivize both the publisher to keep creating quality content and the reader to keep engaging with it.
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3 . Ethical business practices

The ability to track large amounts of information while keeping it all transparent is an important characteristic of blockchain networks. This can be employed to track the details of transactions, which can be useful to reign in human rights abuses in corrupt industries. The fishing industry, for example, can be regulated against illegal practices using blockchain.

As the Guardian reports, “[Blockchain] Technology could be used to differentiate fish caught sustainably to those caught illegally, or linked to human rights abuses.” Ultimately, this aspect of blockchain can go beyond just fishing and can help regulate the ethical nature of all the produce on our tables.
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1. Wealth management

Fintech is the new black. It’s becoming a booming space where giants like Wealthsimple keep getting bigger. Although the Big Data wave is making passive investment strategies more appealing, the centralized nature of these companies bears a similar resemblance to old school bank structures. Some of the problems of this centralized banking framework include high fees, high transaction times, lack of accessibility for everyone and no transparency.

That’s why companies such as SwissBorg, who have created their own tokens for investment solutions, are giving investors some great opportunities to manage their wealth without boundaries or restrictions. According to the SwissBorg website, “Whether you are an individual, a DAO [decentralized autonomous organization] or a financial expert, SwissBorg is a democratic ecosystem where you can manage a portfolio of crypto assets.”
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5 . Healthcare

Another application of blockchain that the world has been waiting for is in healthcare. Specifically, the blockchain can be used to maintain and regularly update electronic medical records, so there is one uniform version of the patient’s file. Not to mention, no matter where a patient is in the world, healthcare practitioners can access the patient’s data and see their medical history. This will reduce erroneous diagnosis and treatment, patients will be in full control of their data by deciding who gains access to it and curbing data theft.
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Note: This document with all the information in it is shared here to boost our knowledge of blockchain and crypto ecosystem, the original document can be found in document source, I have on ownership right over the document.

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