Universal Reward Protocol – Earn Free Tokens While Shopping

Introduction
Universal Reward Protocol (URP) is a blockchain based protocol which disrupting the world of shopper experience and redefines the relationship between shoppers, retailers and brands. URP come up with their unique idea by providing an ecosystem for all retailers to reward their customers on any type of shopping behaviour and for sharing their proof of behaviour data with the retailers. All the shopping behaviours like online & offline, store visits, online browsing, purchasing, or social media influencing will get rewards through URP tokens. They are fulfilling the gap between consumer expectations and in-store experience using blockchain technology.

Problem
The growth of physical retailer has been slowing down for the past decade, because of the competition come from e-commerce and online purchases is now trending all around the world with a huge market share. Physical retailer finds difficult to track and manage the customer touch point which provide less experience.
Because of fastest growing online & offline giant retailer into the market such as Amazon, Alibaba, Walmart etc, physical retailers have none choice of interacting directly and personally with shoppers. For this they need to collect customer’s behaviour data to attract new customers and increase conversion rates.
For shoppers, the main problems are lack of personalized shopping experience, data privacy and contradictory loyalty programs.

Solution
For the above problems, URP is come up with their unique solution with the blockchain for retailers and brands to interact directly and transparently with their shoppers and reward their behaviour and data sharing in a personalized way. Their blockchain protocol gives authority to retailers to reward their shoppers for any type of shopping behaviour. Shoppers get rewards as URP tokens for sharing their data to the network and that data is being used by retailers to build redemption offers which is best suited each customer’s needs.
Shoppers can redeem their tokens through personalized offers and promotions. They have full control over their data, what they share with which retailer or brand. They can choose their privacy settings by own.

The Team
Yves Benchimol – CEO & Co-Founder – He did MSc. from Ecole Polytechnique Institute, France. Previously worked as a Software Developer in a Palo Alto StartUp and developed algorithms for management solutions at a private jet company, Dassault Falcon. He’s having expertise in Machine Learning, Big Data, Web & Mobile Development and Blockchain Technology. He’s also a CEO of Occi.

Louis Millon – CTO & Co-Founder – He’s also a CTO & Co-Founder of Occi. He did Master of Engineering in Industrial Engineering and Operations Research (IEOR) from University of California, Berkeley. Also did master’s Degree in applied mathematics from Ecole Polytechnique, France. He’s also having experience in Blockchain Technology.

Thomas Wolf – COO – Former CEO France & Regional Director Europe at Catalina Marketing who is world leader in digital couponing with the largest database of shopper purchase. He’s having experience in Marketing, Online Advertising and Relationship Marketing.

Token Matrix
Token – URP
Total Supply – 600 Million URP
Price – 0.1 Euro
Accepted Currency – ETH, Fiat
Soft Cap – 5M Euro
Hard Cap – 20M Euro
Private Sale Date & Duration – 8th June 2018 & 2 Months
Pre-Sale – TBA
Public Sale – TBA

Social Media Reach
Twitter – 520+ Followers – https://twitter.com/RewardProtocol
Telegram – 2775+ Members – https://t.me/UniversalRewardProtocolOfficial

Verdict
The Social Media hype is low, but they are very much active on their Telegram Group.
The Website and Whitepaper both explained very-well in detail and easy to understand.
There are 10 core members in the leadership team who are having experience and expertise in Marketing, Online Advertising, Engineering, Finance, and Blockchain Technology. Previously worked with many leading companies.
They have 6 advisors on board who are holding a position of CEO, Founder and Head of such leading companies Auchan Retail, Argentiere and Marex Solutions. They are having experience in Machine Learning, Software Developing, Risk Management and Blockchain Technology.
The Roadmap is full of information about their milestones which is till 2020. The MVP is about to release in Q3 2018.
They have partnered with Auchan, Carrefour, Galeries Lafayette, Cartel Tech, Bpi France, University of Califronia and Ecole Polytechnique.

For Detailed Information
Website – https://rewardprotocol.com/
Whitepaper – https://rewardprotocol.com/wp-content/uploads/URP_Whitepaper_VL3.pdf

Bitcointalk Username – ritikagupta
Bitcointalk URL – https://bitcointalk.org/index.php?action=profile;u=1375471
ETH Address – 0xA6119b0AF2EC4A3e8A64f8ADA1dBF152f06eC392