Adjusting the strategy | Digital marketing

in #blog6 years ago
Marketing through social networks today is one of the most important strategies for a brand, knowing in which network to participate and what strategy to use is fundamental. Large companies concentrate their efforts on the most popular networks such as Facebook, Twitter and Instagram.

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The latter is the preferred one today by the Millennials, Twitter despite not having a large number of users, it is still important and we can not exclude it from our strategy, it is a more exclusive and highly consumer public.

Facebook on the other hand has lost followers due to its algorithmic changes and the scandals in which it has been involved in the last months, even so it is still the network with more users despite having lost users due to their unsuccessful strategies.

Keeping up with trends is important for your strategy, since they allow you to optimize your efforts and economic resources.

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The content is today and always the king

The content is primarily the strategy where all your efforts should be focused, however all the excesses are bad, and if you do not take care of yourself it could be a problem. Much content and the way we transmit it could lead us to catalog our strategy as Spam if we do not take precaution when transmitting our message.

It is important to gather all the content you have and make a selection of them, being in social networks is not just publishing information without control.

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Pay close attention to the format in which you transmit the message.

There are different formats in which you can transmit your content, these can be written, images, video or audio. Lately there are many transmissions in videos and it seems that the trend is towards this format, however statistics show that the biggest hook is still having the images. So you should be careful when choosing the format of transmission of your content.

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Automate to achieve success:

Automation is necessary for processes to be better within your Marketing strategy, that way you will be more effective in each task during the process and help improve customer service.

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Statistics & Social Media:

What is not measured is uncertain, it is important to know the statistics and analyze them very well to adjust our strategy and focus them correctly towards the sector that we want to reach. The biggest advantage of Digital Marketing is that everything can be measurable and auditable, so you should analyze the statistics and context of your campaign very well and adjust them to the most convenient way to transmit your message.

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Social networks:

Once your strategy is defined and you have determined the social networks in which to participate, you must be constantly aware of its changes, we live in a universe that changes every second and social networks are not far from those changes, therefore you must have constant supervision over social networks and their structural changes, in order to adapt your strategies according to these changes.

And how do you manage your strategy? Do you agree with these tips? Leave me your comments, concerns and suggestions and improve our community!

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