Facbook Campaigns.
Promoting on Facebook.
Facebook is a powerful social media platform, so when clients tell me, they have had little or no success running Facebook ads, usually means just one thing, they didn't set them up properly nor monitor them.
With Facebook ads, the first thing you need to do is set up Facebook Business Manager, this will give you more analytics and insights into your ad performance.
Once you have created your account, ensure that you narrow down the target audience, this includes excluding audiences you don't want to reach, for instance if you are selling luxury products, you do not want to be reaching out to the unemployed.
Finally and this is where most companies fall down, monitor the results, make adjustments to give you the best engagement. There are a lot more factors with Facebook advertising and if you are unsure you should hire a specialist to handle it for you.
Thanks for reading.
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