Russia World Cup 2018:World Cup worth?
(This article written by Sports Business Strategy and Marketing professor is June 30, 2014 published in the merchant message)
What is the price of the World Cup? Brazil won the World Cup final in Mexico in 1970, taking the Jules Rim Cup to the house completely. As a result, a new cup is required to make FIFA. In 1971, Italian sculptor Silvio Ghazzanija designed the current title. At the time of making the price of gold, the wages were all the financial value of the cup was roughly $ 50,000. After integrating financial and non-monetary issues like inflation, the trophy price will not be less than $ 10 million. There is a comparable understanding of this amount of money market value. That is, 18-carat gold can be sculpted by two proof-size and average weight sculptures, selling the cup today!
In the final, 22 players will be waging a bitter fight. Nearly the same level of 'High Voltage' match but it is seen that beyond the field, the World Cup will be organized by any country - it's about determining. Because there is a wider economic importance in addition to honor and money, this is the biggest football competition. I have an account on the overall indirect economic impact of the last three World Cups. It seems that the three countries have positive economic impact in the host country. In 2002, the total financial value of the FIFA World Cup held in Japan and Korea was 9 billion dollars. The next time (2006) World Cup has been played in Germany. It creates an estimated $ 12 billion in economic activity. In 2010, the price of the South Africa World Cup is said to be at least 5 billion dollars. Now in Brazil, the tournament is going on, according to multiple economists, the price will be limited to $ 3 to 14 billion dollars. In addition, its mid-term effects. Multiple reports say, After finishing the World Cup final in South Africa, from 2010 to 2014, only the World Cup has added 30 billion dollars to Brazil's GDP. These year, the people have joined 3 rd 63 million people in the labor market and till the opening ceremony, the country's government has earned revenue of around $ 8 billion from various projects and programs (of course related). Now it is possible to have an additional 3.7 million tourists during the month-long festival. Each of them will spend a per capita income of $ 2,488!
There are some sub-effects of the World Cup. Most of the time they went to the neighboring country again. I guess not. The research has been done on it. During the tournament held in Germany in 2006, the United Kingdom was conducting research. It is seen, 70 percent British men and 62 percent British women in the career of the World Cup have had a temporary impact. 62 percent of men and 52 percent of women said that the victory of the beloved team has a good effect on living. At that time, a large number of people bought expensive TVs with friends or family to watch the big screen play. Interestingly, barbecues also increase the cost of equipment and materials; Going to be a companion to the celebration of the festival. In the German World Cup, the British retail sector was very nutritious. In all, they sold at least $ 2 billion in additional beverages, pizza, etc.The World Cup is governed by FIFA's World Cup governing council. Have noticed a thing? Fifa is never a profit in financial statements; Write positive results. From 1998 to 2002, the World Cup came with a positive result of $ 129 million for FIFA. Since then, the number increased to $ 339 million in 2006. Positive results reached roughly twice as high as $ 705 million in 2010. Some masked once excited and questioned, is FIFA's income growth so moral and lawful? FIFA is not a place to sit. Immediately responded. According to the information provided by them, The company has already spent 183 million dollars in various development projects. The fund has given more than $ 35 million to the champion team this year. But the World Cup is more happy than FIFA, its formal trade partners. Along with match-making, their laughter continued to spread. Why not? During the German World Cup in 2006, Adidas sold 3 million jerseys. Football shirts are sold twice in the South Africa tournaments. Visa opened on YouTube in the 2010 World Cup on YouTube. Approximately 7.5 million times in which the audience drops. But the expectation of the visa was half of it. The readers must understand why the price of the World Cup is very high to them?
There is nothing but everywhere. The World Cup economy is also not free from it. Many people believe that the beautiful figures are given around the economic potential of hosting the World Cup; The brains of the government or their special consultant on some of its related countries. All governments have the secret desire to give good news to the people. Because, people are pleased with the gospel; At least their anger, dissatisfaction decreased. Besides, who hired economists, who will bind their own actions? It is difficult to make a steady comment about these issues. Realizing the value of the World Cup, in this case, I think it is best to present some conflicting images. Hopefully a group of economists believe that the World Cup will be worth $ 3 billion from all over the world. Some analysts have again shown the backside of the coin, saying that Brazil spent only 11.5 billion dollars to organize the event. The fact is that for many reasons, the estimated cost of the current World Cup has increased significantly; Only stadium-related costs have increased nearly three times. There is also indirect economic and social expenditure for hosting the World Cup. A worker, who died an average of every month since November last year in the World Cup related project. Such incidents are not new to Brazil. Many host countries have examples of this. During the Federation Cup, there were large and frequent protests in Brazil during the final summer preparations for the World Cup. Corruption of government officials, why special tax rebates are given to FIFA, There was a debate on the issue of why the bus fares increased, and so on. At the time of this time, the budget of the public expenditure did not hide the eyes of the conscious people. People have been silent for the start of the event. At the end of the tournament, their bumps will not be different. Public expenditure has increased in the same way as slaughter evacuation programs. There were plenty of drug dealers in these slums. As a result, the increase in slums has increased the cost of security. Meanwhile, the increase in crime rate has decreased, but it can not be said. In January last year, 195 hijacking cases in Rio de Janeiro were recorded. In January 2014, the number was more than three times. Legendary footballer Romario is now Brazilian politician. He is a critical critic of the various steps taken by the present government of the country. According to him, these expensive tournaments have virtually made Brazil's economy lame. Like many other Brazilians believe, the excitement is all; The World Cup is not really valuable!
Social anxiety such as protests in the host country, political unrest, crime increase etc. In this case there are less economic thoughts! A black aspect of organizing global sports events is to say that during the mega events of the host country, sports tourists are increasing, but during the mega event, the usual time is reduced by tourists. This could be called the World Cup Zero-Same Game. Take the South Africa World Cup. In 2010, there were 3,79,000 tourists in the country in the month of the tournament. But in the rest of the year, there were 6,20,000 tourists visiting every month. There are other major negative aspects of the current World Cup. It's about scheduling time. The Europeans will go to Brazil to watch many matches of the World Cup. North American people will be able to play; At work time. There is a huge audience of World Cup football in Asia. Many of them have to watch the game till midnight. Football is certainly enjoyable in the game. But going to see the game in Jhimut, the staff is doing the office, want to see a boss in the scene? I do not know whether studies have been done elsewhere. But one of our studies shows that the impact of the FIFA 2014 World Cup can cause economic damage to 4 billion pounds of the United Kingdom economy.Now tell me, what is the value of the World Cup? It is really difficult to reply to it one by one. His answer depends largely on the mood of the respondent and his thoughts and feelings. The World Cup will be memorable for those who win the gold boot or ball. The memories of the winning team will also be very dear to you. And FIFA's World Cup is the raw money; Biggest demand and supply to sponsors In the meantime, the slum dwellers who waste the money on hosting the World Cup, what comes to their comments?