Kind Ads. The end of the facebook and google dictatorship?

in #crypto6 years ago

The revolution that meant the appearance of the Internet at the end of the 20th century is only compared with the appearance of the printing press in the 14th century. Everyone could have access to knowledge; the basis of all progress.


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Today, anyone can express their ideas and make them known to that great conglomerate, to the global village, as the internet has been named. Trillions of bits of information run through the network every day and it is possible that someone from the other side of the world, in a small village, is watching your content.

When it comes to making money, everything works the same way. 

What keeps the Internet running is advertising. The advertising industry generates billions of dollars each year, making it an important issue for companies that want to grow. But there is a problem for bloggers and website owners when it comes to monetizing their content; they are forced to deal with advertising networks, which often take most of the revenue. It is not only a problem to leave your profits to these middle men, but they also place irritating and irrelevant advertisements on the websites, thereby decreasing the general user experience and the reach of the website. Online marketing needs a solution for all these inconveniences, and that's where Kind Ads comes in.


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What is Kind Ads?

Kind Ads is a new decentralized protocol in the blockchain of Ethereum that gives solutions to the need for a fairer advertising design, which takes advantage of the benefits of the new cryptocurrencies. Its mission is to make Internet advertising more "kind" and cuts out middle men in this process. In this way everyone benefits; editors will be rewarded more fairly, advertisers will not have to pay more and the user will also get their share.
 


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The large advertising networks that dominate the market are a problem for the publisher and the user, since these are the ones that control the prices and the distribution of the advertisements, keeping a large part of the profits. This creates a huge imbalance in the market. Not to mention the delays in canceling their contracts. Kind Ads cuts out the middle men, thus ensuring the connection between a business and its particular demographic group.

The keyword is "power." By cutting out the middle men, Kind Ads gives publishers the ability to control the relevance of content and free themselves from fees and commissions. Best of all, the payments are instant. It also gives the user the power to be their own leader. He gets rid of irritating pop ups, spam and all that type of invasive advertising in the current market.


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How could Kind Ads change the way companies interact with their potential demographic? 

The conventional advertising system practiced by giants such as Facebook and Google does not work at all. The ads are aimed at helping to increase advertisers' profits, but it happens that advertisers often end up targeting the wrong people, generating what we know as unwanted advertising bombardment. This is a consequence of that disconnection between advertisers and customers. Large centralized companies often prevent advertisers from establishing a relationship with customers and this is where the problems lie.

Kind Ads, being a new platform based on blockchain, is rightly aiming to eliminate the centralization that has been predominant in the business, and thus develop a system in which intermediaries do not take all the money.
 


For more information check it out here: https://kindads.io/Home  



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