THE WORKING PRINCIPLE OF NOIZCHAIN (THE NOIZ ECOSYSTEM)

Twenty years ago, digital advertising was just a bunch of banners placed prominently on websites. They were annoying, you clicked on one in every 100. Today, digital advertising is vast, with many different types of online ads being produced based on target audience, website content, and call to action. The expansion of digital advertising led has sprung up many more problems which today have made many digital marketing officers unable to demonstrate return on investment (ROI) for online advertising. NoizChain a decentralized cognitive Ad network provide solutions to the problem facing the advertising industry as stated in an article titled “NOIZ: THE SOLUTION TO THE PROBLEMS OF DIGITAL ADVERTISING INDUSTRY”- https://www.linkedin.com/feed/update/urn:li:activity:6411245443442843648 -
NoizChain believes in a transparent advertising space that gives control back to consumers and is free from the influence of advertisers, publishers and centralized ad exchange networks that seek to use consumer personal information in a malignant way using blockchain technology. To better understand how NoizChain will achieve this vision, understanding the working principles of NoizChain and how it relate and interact with various actors in its ecosystem.

THE WOKING PRINCIPLES OF THE NOIZ ECOSYSTEM AND AD EXCHANGE PLAFORM
The NoizChain ecosystem will have a token which is called the “NOIZ Token”. This will facilitate all the advertising campaigns and smart contract creation while also operating as coupons, airdropped by the advertisers and publishers to consumers. This will also facilitates a better and more effective way of interactions between the various actors of the NoizChain ecosystem. These actors include:

NoizChain: An Ad exchange network; the hybrid of a smart-contract Blockchain and AI network, connecting advertisers and publishers
NIKOLA: Cognitive AI bot creating a dialogue and engagement between consumers and ad, it records, collects, authenticates and analyzes consumer intents.
ADVERTISERS: will pay digital advertising fees to receive NOIZ tokens, which are then used to pay for ad creation on NIKOLA, ad placement, and consumer engagement. They can also donate tokens, which are received through coupon exchange, to social impact projects .
Publishers: They receive NOIZ tokens in exchange for their advertising space from the advertisers and can donate tokens to social impact projects.
CONSUMERS: Can view and interact the cognitive ads on publisher sites. Consumers can Receive NOIZ tokens by engaging with the cognitive ads/surveys; data or intent the consumer provides is sent to the advertiser. Other actors in the NoizChain ecosystem include
Unlike the traditional ad exchange which is a centralized digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through a real-time bidding (RTB) algorithm and are most often used to sell display, video and mobile ad inventory. NoizChain ad exchange allows advertisers to directly buy ad inventories from a variety of publishers. Advertisers will set up their auction ad campaign from the advertiser dashboard by selecting their targeting criteria and ad preferences. All ad campaign requests will be sent to the publisher dashboard, where they will await authorization by the publisher.

BLOCKCHAIN AND LEDGER DESIGN
NOIZ token will be ERC20 tokens (compatible with ERC20 wallets), generated once by a smart contract on the ETH blockchain. Following this, all smart contract will all be powered by NOIZ’s own ledger.All data transactions—such as votes for or against actors in the ecosystem, ad engagement logs, and past reputation of publishers and advertisers—will be written on the NOIZ ledger (using HyperLedger forks).The NoizChain network, by using its own ledger, can protect and respect each user’s privacy and confidential data. It also supports the vast, community-powered moderation without having to pay the price of data transactions over a conventional blockchain, such as Ethereum. This enables NOIZ to push gigabytes of transactional data between all the users in intervals of every few seconds without having to pay for the transaction.

To know more about NoizChain visit:
Website: https://noizchain.com
Telegram: https://t.me/noizchainenglish
Publisher: Jamisky