Navigating Bangkok's JJ Market With Arcona Augmented Reality As Your Guide

in #cryptocurrency6 years ago

Chatuchak-Market-Bangkok.jpg

It's a hot and humid day in Bangkok, Thailand but for some reason, Glen couldn't resist the urge to visit Chatuchak Market. The market is over 35 acres in size and is filled with over 8,000 individual stalls offering goods, services, and food of all kinds.

On a normal weekend, over 200,000 visitors come to the market and squeeze through its tiny aisles. When in a foreign country just getting somewhere is a challenge but at JJ Market (as its normally called) the challenge of navigation begins once you are there.

map-of-chatuchak-weekend-market.jpg

There is one path that circles the inside of the market with alleyways broken into 27 different sections and the sections are not organized by type of product. In other words, for a tourist or newcomer any attempt to navigate is futile.

How Glen Found His Way

Luckily for Glen, he downloaded the official App of the market business center which provides a layer of Augmented Reality that can be accessed through his phone. The augmented reality layer, built upon technology developed by Arcona, labels shops and provides useful signs in Glen's native language.

When Glen is hungry he selects "food" on the app, lifts the phone up like he is taking a picture and AR flags pinpoint the location and distance of each food stall. In addition to the location data, each pinpoint also includes a link to the food stalls menu, reviews, and photos.

What About The Crowds?

At first, Glen was getting overwhelmed trying to navigate the JJ Market while looking through his phone. Glen remembered that the Arcona based app was cross-platform compatible and would also work with his Microsft created Hololens.

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Glen slipped on his glasses and could now navigate the market safely and efficiently, getting to lunch before he was completely starving and dehydrated.

The Ads Are Enticing

When Glen arrives at the food stall he notices that there are two additional food stalls next door that have AR signs advertising specials for users with the Arcona app. Glen decides to get the larb gai and fresh coconut before heading out.

Built on Arcona

This fictional app that I created is to display the power of Arcona. Arcona is building an augmented reality layer that is anchored geographically to Earth. With Arcona individuals can own the Augmented Reality layer that is attached to a real location on Earth.

In this example, the JJ Market business center purchased the corresponding land tiles using Arcona tokens. The Arcona software mapped the land and a third party content marketplace allows the business center to purchase customized content to integrate into the market.

Arcona is going to allow businesses to create experiences out of shopping trips, adventures out of normal walks, and interactive history lessons at locations all over the world.

Is This Possible?

It is possible to build AR content and place it in locations but it requires a high level of technical know how. What is not possible, until now, is owning AR based locations and monetizing them through leasing and advertising.

Arcona is built on the technology that has allowed the parent company, Pilgrim XXI, to build 8 AR theme parks in Europe. The blockchain will act as a Digital Land Registry by holding immutable proof of land ownership and all Arcona token transactions and smart contracts will be executed on the Ethereum blockchain.

How to Participate in Arcona

📅Tokensale Date: Ends May 15, 2018
📈Token Ticker: Arcona
Arcona || Whitepaper || Telegram || ANN Thread || Bounty


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VR and AR technologies will soon be in every home! They don't seem something fantastic from the movie "Back to the future".

timing 1.12 ;-)

Totally forgot about that part. Haha. I always picture scenes from Minority Report when thinking about AR.

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