Overview CARRY PROTOCOL

in #cryptocurrency6 years ago

The goal of this project  is to introduce global innovations in the field of offline trading, bringing together consumers and sellers, marketers, advertisers.

The offline trading market is very large, but, unfortunately, is not technologically developed. Salespeople do not have full information about customers: the data is not systematized, often outdated, or may be completely absent. Customers often complain about spam :( Not all marketing technologies work properly.

CARRY PROTOCOL plans to provide sellers with a platform for interaction with the buyer and the ability for buyers to independently manage and control their data. Carry also tries to solve advertising problems associated with standalone e-commerce models that do not have transparency and efficiency. Carry will provide a platform for traders to understand their customers and communicate with them and make advertising effective and transparent.

How will this work?

CARRY PROTOCOL is a blockchain platform that creates a special technological device (tablet-terminal)

Through this terminal, the seller-buyer will interact. It is planned to release more than 10 thousand terminals through the partnership Korea- Spoqa (a popular company in Korea) to track the trade (amounting to more than $ 2 billion). The Carry protocol is also aimed at adding additional features to the intellectual contract in the future, for example, store reviews, etc.

How will this happen in the store

Example: You come to a cafe to buy a cup of coffee. You can pay with cash, a credit card or a crypto-currency purse. After paying for the coffee the seller offers to get a "personal" crypto currency, which you can exchange for one cup of coffee the next time you visit. In this case, you do not need to fill in, start, register .. You just put the phone to the terminal and the system will do everything itself. You get crypto currency and free coffee :)

After you make purchases in the future comes the question "do you agree to use your data for our mailing lists and so on" for this use you will be credited with loyalty points that you can convert to any service, product, etc.

Carry protocol services start with consumers buying goods and services from their stores and making payments. Carry protocol supports not only virtual currency settlement but also legal currency settlement including credit card and cash, so anyone can use carry protocol service in real life.

The Carry protocol will encourage the participation of various partners other than Spoqa, and if anyone, including Spoqa, joins as an early partner and contributes to the development of the Carry protocol, to build a partner ecosystem.
Carry will come up with a solution to the problem of fragmented transaction data, opaque and ineffective marketing, problems with offline commerce markets, inconveniences of consumers who do not have control over data, inconvenience of coupon and point management.

If you define the Carry protocol in a word, it is a platform that connects the store and the consumer based on the blockchain. Stores and consumers are the most important participants in the Carry protocol, which can communicate in various ways through the Carry protocol and form a multifaceted relationship. Advertisers are also one of the participants in the Carry protocol, and in many cases the store is expected to become an advertiser soon.

The CRE Tokens

CRE is a major token utilized by the Carry Protocol. The valued customers could take advantage of the CRE tokens in the form of currency and execute offline transactions. CRE tokens are used to make payments to a retail trader in the ecosystem of Carry. They would in turn exploit to develop branded tokens or sometimes even to create a smart contract. The consumers would normally obtain a CRE from advertisers since it can be used to check and verify the consumer data.

Branded Tokens

Branded tokens are harnessed in the form of a loyalty system. A customer/transaction data kept in a block chain are used to target the ads. The customer data is processed by the advertising companies through eliminating consumers and pick the best ones that suit their marketing needs and requirements. If in case, the advertising companies fail to process consumer data, they hand over the task to an advertising service provider to assist them in tracking the apt customer.

In Carry Protocol platform, the advertisements are transferred as a branded token. It might be in the form of a coupon in order to be used to display another set of targeted ads. The end users will be able to watch the ad being included in the app as a branded token. Now it is at the discretion of customers whether to procure ads via arranging the settings along with picking a certain niche for ad display. Those individuals who prefer to receive ads will be offered a CRE reward. It is normally supplied to safeguard them from spurious ads and spam. An incentive mechanism adopted by the advertisers to offer those customers who have chosen to obtain ads. From viewpoint of advertisers, the advertising cost is considerably reduced while at the same time proven benefit to the customers.

A Carry Protocol allows the advertising companies to detect the ad effectiveness. It is normally executed through online advertisements. The supply and usage of a branded token would help in gauging return on ad spend. It can be used to compare the total cost involved in the conventional method of distributing flyers. A significant change in the offline market can be easily traced by integrating the current information with carry protocol data.

Carry predicts public and privately owned companies and non-profit organizations to enhance their credibility and image without focusing on selling goods.

Team

Conclusion:

Carry can develop rapidly, because the target market from which they begin to work is an excellent market to try new ones. Hardcap, a good team, a "road map" are the main points to consider.

A quality project, a thoughtful and suitable experience for the sector, significant support. Networks of partners and customers have already been created and will facilitate rapid implementation, especially in Korea, given the crypto-friendly nature of the country itself.

For more information follow below links

Project website -  https://carryprotocol.io/
Telegram -  https://t.me/carryprotocol
Twitter -  https://twitter.com/carryprotocol
Whitepaper- https://carryprotocol.io/static/docs/Carry_protocol-white_paper%28ENG%29.pdf?

Author: mampham

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