UBEX - ARTIFICIAL INTELLIGENCE in Advertising

THE UBEX PLATFORM

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Ubex is a revolutionary digital advertising platform promising to solve some of the major issues such as; bad targeting and fraud, that are being experienced in the digital programmatic advertising platforms. Ubex will be able to solve these issues by ensuring that advertisers are able to receive their payments when their content reaches the targeted audience. Compared to the older advertising platform where advertisers would receive payments each time their content was viewed, Ubex is promising to be a more efficient platform by ensuring that advertisers will only receive payments when their content gets to their targeted customers.
In order for the right content to get to the targeted audience, Ubex will make use of a blockchain and neural networks system which will be responsible for processing and evaluating a user once he/she visits a certain website and thereby displaying the right content from an advertiser based on the user’s most probable interests based on the analysis.
In order to use the Ubex platform, advertisers will have to purchase advertising slots from where they will be able to receive their payments once their content gets to their targeted audience. Ubex programmatic system will in turn choose the best advertising slots that will enable the contents to easily reach their targeted audiences.

Programmatic advertising and its market share
Programmatic advertising can be simply be defined as a form of bidding system whereby advertisers bid on purchasing advertising slots in certain websites and the highest bidder’s content is shown to the targeted user whose composition matches that of the advertiser’s targeting audience.
Today, digital advertising has risen to be the most popular advertising platform as compared to other platforms such as; radio, tv, magazines and newspapers. More importantly, the programmatic advertising platform has also grown to become the most popular platform of advertising compared to the non-programmatic platforms.
Due to these factors, there is a higher potential in the programmatic advertising platforms hence this being Ubex’s major target market. Advertisers and publishers will be the most suitable users of the Ubex platform. Other companies requiring an analysis of users might also benefit in using this platform.

Advantages of Ubex
Some of the major advantages to advertisers and publishers making use of the Ubex platform include;
 High efficiency
Through the neural networks system used by the Ubex platform, analysis is done every time a user visits a certain site and from this analysis, the various interests of the user can be determined therefore allowing the right advertisements to be displayed to that particular user. Hence Ubex will be a more efficient platform for both advertisers and publishers as it will ensure that the right content can be displayed to the right audience

 Reduced risks to advertisers and publishers
Through smart contracts, the advertisers and publishers’ relationships will be open and fair as payments will only be made for advertisers once their content gets to their targeted audience

Important Links:
• Website: https://www.ubex.com/
• Whitepaper: https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?399
• Telegram: https://t.me/UbexAI

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