How Dunkin' develops new products and new promotional possibilities
It's not easy to come up with a new idea for any product that capture the market immediately.
...and, it becomes even more difficult if you have already introduced many revolutionary products for any specific brand.
Who doesn't know about Dunkin donuts. They are not only famous for their donuts but for extensive range of dunuts as well.
"Dunkin' has a team dedicated to coming up with new ideas that can be replicated across all its stores, from donuts, to savories, to a new espresso that's helped boosted sales." ... Source
Hopefully, this video would give you some insights about Dunkin's strategies and line of action for existing and new products.
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