Behringer Arp Oddyssey only 499$, How they do it ?

Behrinrger has released the Arp Oddyssey with keys for the killer price tag of 499$. While only budget synthesizers are creating smaller form factor builds of their classic synthesizers Behringer is sticking to full form factor while keeping the price tag low.

Beyond the Arp Oddyssey Behringer has also recently released the MS-1 for 299$ and soon you'll see the Behringer Crave for even cheaper. Behringer must be sending the other budget synthesizers back to the drawing board.