Political Economy Media

in #esteem6 years ago

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MEDIA is a tool for disseminating information or views. This understanding is formed from the way to see the media from the aspect of its function. But the media is also a company.

And the company, in general, carries out economic practices. In the context of the media, what are the economic activities undertaken?
The most common ones we know are regular sales of publications, whether newspapers, tabloids, magazines, or journals. Sometimes the media also sells non-routine products, such as books containing summaries of interesting investigative news, opinion articles or selected short stories written by readers, or t-shirts with unique images / writings related to the media.

imagesource

If the media is also defined as profit-seeking institutions, certainly not mistaken. Even Tempo, for example, seeks profit from other sectors by conducting journalistic training, investigation, and writing of the magazine's distinctive public account, with registration fees of course.

That is, the definition is increasingly impossible to deny when the media increasingly develop itself in terms of opening various sources of income.

So, if in the previous chapter mentioned that the media is also a political institution / actor, he is also an economic institution / actor. This position is run concurrently with the essence of essentially as an institution / actor spreader of information.

Political economy is the real field of study that combines the tools of analysis or theory contained in economics and political science. This approach exists because there are certain things that can not be explained by pure economics so it is necessary to borrow the theories under the aegis of political science. Vice versa.

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