ZetoChain Business Analysis (cold chain ICO)

in #ethereum6 years ago (edited)

ZetoChain is developing a cold chain infrastructure by utilizing IoT and blockchain technologies. ZetoChain will make it possible to track cold chain shipments from the point of leaving the food processor to the point it is sold in a retail store; this simultaneously brings complete transparency to food quality through trackability of food sources while making sure food quality is sustained during the cold chain.

Read on to learn about ZetoChain’s strengths.

ZetoChain SWOT Analysis

SWOT analysis sheds light on the potential of a project.

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There’s a hurricane of ICOs going on presently and teams are able to raise funds on the sheer basis of pitching an idea. When the bar has been set so low, ZetoChain stands out as a positive outlier as Zeto is an existing, established company with an effective workforce and strong business partnerships.

This places ZetoChain ahead of its competition as the company already has a paved path for their new product and they already have an established clientele that will serve as the immediate customer base of ZetoChain. Zeto’s existing network and organizational prowess provides ZetoChain with a powerful launchpad to easily outcompete other blockchain products aimed at the supply chain market. This competitive edge will play a paramount importance in ZetoChain’s ability to eat up valuable market share with swift pace.


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Traceability and verification are two of the most organic utilities of blockchain technology. Consequently, a number of teams are targeting the supply chain market so the long-term competition condensate in this industry is high.

But a key point in favor of ZetoChain is that its team has already tried its hands with a major current technology—IoT—and they have been successful at it. This means ZetoChain’s team is well-prepared to merge blockchain into its systems; this should ease the ability to out-pitch competitors when sealing new partnerships and customers.


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The supply chain market is massive and the world is becoming increasingly intertwined. As the impact of globalization grows and more countries develop resources necessary to play an important role in global trade, the reliance on increasingly globalized supply chains will grow. As a result, the need for better traceability and automated chain management will become the most important technological asset in this industry. ZetoChain’s development not only fits with the current needs of the supply chain industry, but also aligns with the future technological demands of it.

Additionally, ZetoChain is utilizing the two most important technologies of the soon-coming future. Having a technological advantage far ahead of even the most dominant supply chain firms allows ZetoChain to be a high-potential product that can snatch market share from almost anyone in its industry. ZetoChain is properly leveraging technology to position itself as the provider of the most effective supply chain solutions.


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ZetoChain is aiming to develop an extremely vast ecosystem that involves the development of monitoring systems during the transport of the product, during its storage in warehouses, and even the platform enters a retailers’ grasp. Such a vast ecosystem will surely revolutionize the supply chain market but may cause the company to run its resources a bit thin.

ZetoChain has the advantage of building from the roots of an established company so a successful ICO might just allow the ability to pursue this ambitious goal.

Wrap-Up: The fact that ZetoChain is one of the few ICOs being launched by an established company sets it far ahead of the competition and positions it to grasp the its target market without much early resistance.

Essential ZetoChain ICO Links

🌐 Website: https://zetochain.com/
💡 Whitepaper: https://zetochain.com/static/docs/ZetoWhitepaper.0aaa18e97dbb.pdf
👨 ANN Thread: https://bitcointalk.org/index.php?topic=3219785
💻 Telegram: https://t.me/zetochain
⌚️ Token Sale: JULY 31
#blockchain #iot #zetochain

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MEW: 0x187F4db433475240a524a75cAe57b4a6fc36DCC4

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