The Achilles Heel For EV Makers

Electric vehicles (EVs) are the rage right now. Global sales are increasing at a stellar rate with the major car companies still gearing up.

There is just one problem: they are low margin items. Because of the high cost, manufacturers are not making much of a profit, if any, on these vehicles.

It is not the market pushing the production but regulation. This means that car makers are forced to sell more of the higher margin vehicles like SUVs.

There will come a point, if battery costs do not drop a great deal, where the European auto industry will be at risk.

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