Influencers are flocking to a surprising new kind of social media
Influencers
are flocking to a surprising new kind of social media (Fast Company)
- There has been an increased uptake of independent platforms for influencers/ celebrities to interact with their fans, which marks a possible movement away from apps such as Instagram.
- Escapex offers influencers their own decentralised apps (personally owned platforms, POPs), with more control over content. Fans in return have their own like-minded community and less privacy concerns as arguably is the case with other platforms like Instagram.
- Escapex provides apps to over 350 influencers, who have a combined 3.5bn followers, and the apps currently have over 20m users.
- The 20m users open the app on average 4x a day and, in the US, 12% of users who download an app pay a monthly subscription of $6.
Analysis & Comments
- While certainly an interesting development, the one main factor that drives the power of social media is its ability to scale quickly and benefit from network effects, which Escapex seems to have consciously limited through a number of measures (e.g. individual “silos” for every influencer).
- Given recent calls for more regulation of social media (e.g. the UK’s online harm White Paper) and increasing concerns regarding potentially harmful content, we also wonder if these unregulated “silos” created by Escapex can and will remain so.
- I'd argue that micro influencers will certainly find it hard to find and maintain an audience through an individual app rather than a social media platform such as Instagram, but I can see the use of such a “premium” fanclub for mega influencers/ celebrities.
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Published by Mr. Crypto Lemon
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Well, we know that companies like Facebook will have to do something big and different to keep being relevant in this market long term...
My bet is, they will probably buy one of the best projects by an incredible amount and build upon it (just like Whatsapp)
wow I've never heard of POP's before this is an interesting shift in the dynamic and hopefully can disrupt the centralisation and retention appeal that celebs and influencers brought to social media.
Me neither before coming around this article. Social media platforms are under threat from this decentralized models and cryptos !
Facebook here we come !! 😂😂😂
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excellent program my brother,i really admire your works @vlemon
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