Google earned $4.7bn from news organizations in 2018 - study
An explosive new report details how Google earned a whopping $4.7 billion in ad revenue from news organizations online in 2018, while the entire US news industry made a combined $5.1 billion from digital advertising.
The study, by the News Media Alliance, reveals the extent to which the tech giant profits from the work of web journalists and digital news organizations by monetizing Google search and Google News. According to the study, some 40 percent of clicks on Google's trending queries are news-related, all of which are monetized.
File photo: © Pixabay / Gerd Altmann
“They make money off this arrangement,” said President and CEO of the News Media Alliance David Chavern who argues that journalists and content creators deserve a cut of that money, “and there needs to be a better outcome for news publishers.”
Google does not pay for the content but generates web traffic clicks, and thus revenue, by sharing headlines and news summaries from various outlets verbatim.
Furthermore, the $4.7 billion figure is a conservative estimate as the analysis didn’t factor in the personal user data collected by Alphabet, Google’s parent company, which can be further monetized.
Details from the report generated a very mixed reception among journalists and media workers who particularly drew attention to the revenues built up by Google while news outlets increasingly lay off staff.
https://twitter.com/DaveLaFontaine/status/1137869702263263232
What also seemed unjust is that the snippet Google shows “is all anyone cares about,” and readers don’t bother actually clicking into the full story. “Google should license/pay for this,” one commenter suggested.
People do realize though that the relationship between the tech company and news media is more complicated, saying that when Google “makes money on news it's by serving ads ON publishers' sites.”
https://twitter.com/purserj/status/1138049197440098304
According to the newly-launched Save Journalism Project some 2,400 journalists have been laid off in the US so far in 2019 while 32,000 have lost their jobs in the last 10 years. They estimate 63 percent of digital ad revenue is controlled by Google and Facebook, the remainder falling under the auspices of Amazon, Twitter and Microsoft, among others.
Original: https://www.rt.com/news/461507-google-profiting-news-organizations-advertising/
Maybe one of those news sites should catch a clue and make their own news portal, because Google's sucks.
These news orgs have not only ignored tech for years, but they continue to ignore it. They don't experiment with new content delivery methods. EVERYONE has a smart phone in their pocket...and yet how many news orgs experiment with using it as a truly unique content delivery method? Some are just asking people to subscribe to read full articles, which just pisses people off and causes them to find the article on another site, because they really are competing with the world. Instead these companies have to act like their life is on the line, because it is, and fight to keep their jobs.
Google's eating their lunch and they're just watching.
It really is their fault. STEEM is an excellent example of how they can begin to modernize with limited amount of additional resources and effort. @RT-international is a perfect example of how this can begin to take place.
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They could make their own crypto news portals, perhaps based on Steem, and encourage people to interact socially based on the news, and even pay for subscriptions with the upvotes they get paid for interacting.
Steem isn't a great example right now, because we're still relatively small, and lost a lot of our population in the crypto crash...but the technology is pretty good, and there are many places it could be taken.
It actually wouldn't be that hard to just set up a forum right on Steem and post articles here, and set up new users similarly to how Steem does with the delegation. There are a number of different ways you could do it.
But, I dunno that many news outlets would be super excited about Steem. It is one example of something different though, that if a news outlet adopted, would get people's attention. That's what these orgs are really fighting for, people's attention, and they don't seem to get that. The news isn't just fighting with news organizations globally, but Facebook, Twitter, Instagram, Snapchat, every stupid app, etc. They need to start fighting to get people's attention and getting them to interact with the news so they're drawn in.
That's a lot of money
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