Gemstra - The Future of Social Selling
Social Selling has existed for many years; This has grown into a multi-billion dollar industry with no less than 10% of the market share increasing year on year.
The emergence of social media, even more, buys in the field. The market is overrun by some industry giants that make it difficult for new retailers to enter the market for these giants in the industry, which is expensive and makes it difficult for newcomers to compete. fight with them.
Gemstra is a blockchain-based project whose aim is to revolutionize the semi-subsistence economy. The goal is to provide a technology that provides a platform for creating a decentralized market where social sales may be available to everyone.
Gemstra is an integrated blockchain ecosystem for the semi-subsistence economy. Gemstra BOUTIQUES is our leading market connecting brands and sellers in social sales. The success of BOUTIQUES has led us to build ASTRA - a blockchain platform to serve as the technology infrastructure for retail merchants engaged in the social sales economy. Gemstra will make the software BOUTIQUES open source software market and create the Gemstra SDK so that any merchant (retailer) can easily add social sales channels to their business.
Gemstra also provides technology infrastructure with Astra platform; It goes to retailers and brands as a way to integrate and build their social sales channels. They offer a leverage blockchain with knowledge placed inside the seller's fingers.
This service offering will allow what in the Gemstra ecosystem is called "retailers" and types from the international retail economic system $ 24 trillion a way to promote the society.
With the open software provided by Gemstra and an SDK, they would be able to combine them with the ASTRA platform and use the GMS code as the default ASTRA transaction.
ASTRA platform
Gemstra will work on the ASTRA platform, a technology infrastructure used by retailers and brands as a way to integrate and build a social sales channel; It is often seen as a way to democratize the model to promote fairness between the seller, the retailer and the brand.
With the use of the ASTRA platform, it will address the detention issues; It frees up social sales by leveraging blockchain to store data, handle all transaction-related actions and dictate its control.
By using ASTRA, any retailer and brand can participate in social sales and benefit from all of their user-friendly protocols.
By using ASTRA and their GMS Token, this will be the first time someone connects retail brands and social sales, allowing sellers to represent any brand and for Allow these retail brands to grow in the corresponding business with ease.
They will revolutionize the social sales industry.
MERCHANT
This platform will make it easy for you to become a seller by choosing the products and services that they sell. This will also create opportunities for other retailers to join the list. Gemstra will make the store software available to sellers to develop their social sales system on our platform with ease.
EXPOSURE TO ACCESS AND ACCESS CUSTOMER DATA
Sellers will have more exposure because their products will be listed and they will be able to control the deal through mart technology contract based on this platform. ASTRA is a blockchain integrated platform that serves as a technology infrastructure for social sales. ASTRA is a blockchain technology that allows sellers to control customer data and provide commissions, rewards that can be customized on the platform. The Gemstra platform provides a fair model where all players in the market have a competitive edge.
Value to the Actors
Sellers
Sellers drive sales for Merchants and Brands through direct promotion and social influence. Previously,
Sellers were confined to a single merchant and risked losing their customers, teams, and incomes should
they seek mobility. (eg. An Amway rep cannot take her customer and transaction data with her should
she want to join another company.) For the first time, Sellers have the freedom to choose what they
want to sell and who they want to sell with. Sellers can participate with any Merchant (or Brand) in the
Gemstra ecosystem. All user and transaction data generated by Sellers belong to them in ASTRA. Sellers
control who can or cannot access this data in the ecosystem.
Merchants
Merchants administer software, host the genealogy (network), define the compensation (architecture)
plan, and provide the platform for Sellers to transact with their customers by selling products from
Brands. Merchants can easily participate in ASTRA by using BOUTIQUES open source software or
integrating ASTRA with their existing platforms through an SDK. Like in the broader retail economy,
Merchants are curators of Brands. (eg. Sephora curates more than 300+ brands in their 1200+ stores)
Brands can elect to operate as Merchants in ASTRA as well. (eg. Nike operates its own ecommerce site
and stores. Nike also sells through other retailers like Footlocker or Champs.) The Merchant layer allows
retailers from outside the industry to participate in social selling by activating dormant influencers /
customers and inviting Brands they already do business with. While this layer can be disintermediated,
Gemstra believes that the consumer economy will continue to value curation by Merchants.
Brands
Brands provide their catalog and define custom commission levels at Merchants they integrate with.
Brands can integrate with multiple Merchants to access different genealogies (networks) of Sellers and Customers. Brands can be their own Merchant in ASTRA as well. Each Brand’s catalog is made portable
on the blockchain. Sales volume information and other Brand data can be shared with Merchants and
Sellers to show product performance.
AMSTRA TOKEN (GMS)
Unique tokens will be used to exchange and store values on the GEMSTRA platform known as the AMSTRA token (GMS), blockchain token. GMS will be used to purchase and transact between seller and seller. This can also be used for commissions and custom rewards on the platform. This token would make the social sales industry more decentralized by creating an open market for everyone, not for big brands.
For more information, check out the links below:
Official Website: https://gemstra.com/
White Paper: http://docsend.com/view/xvyqq7a
ANN Theme: https://bitcointalk.org/index.php?topic=4713980
Telegraph: https://t.me/gemstra
Twitter: https://twitter.com/gemstraofficial
Facebook: https://www.facebook.com/gemstraofficial
Reddit: https://www.reddit.com/r/Gemstra
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