UBEX - A Global Decentralized Advertising Exchange

jigamola (5)in #ico • 6 years ago

Cryptocurrencies are one of the most important inventions since the inception of the web. They are ushering in a new era of decentralization, privacy, and control of one’s own data that has the potential to revolutionize many parts of society. There are currently over one thousand cryptocurrencies in use, with hundreds more being released each year. Their combined market cap has grown from $10 billion in 2016, to over $400 billion at the time of writing, having previously been much higher.

As the success and growth of blockchain-based cryptocurrency have proven, the future will witness a decentralized, efficient, and comprehensive global ecosystem. At this juncture, I would like to present UBEX, a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources.

Digital advertising can also be called Internet marketing or Internet advertising. It is when organizations use Internet technologies to convey special commercials to custom.

The digital advertising market has been currently developing throughout the previous 4 years; its size has surpassed the span of the TV fragment in 2017. The most encouraging portions of advanced publicizing is automatic promotion, which demonstrates a normal yearly development rate of over 23% against a 4% development rate of non-automatic sections. Magna Global made a forecast that the market size of advertising programming will reach $42 billion by 2020.

Nevertheless, despite these positive progression, the digital advertising market has numerous issues, including low focusing on productivity, non-straightforward counterparty connections and an abnormal state of extortion. As a result of this, everyone involved suffers; promoters overpay for every customer included, distributors get lesser prizes and consumers are disappointed with its quality and "UBEX" has risen to the challenge to combat the problems involving Digital advertising.

Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources. Ubex project is a global decentralized exchange of programmatic advertising based on neural networks and smart contracts. Ubex provides a change in advertising system from traditional pay-per-click scheme to the payment of targeted actions. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfilment of targeted actions by customers. By using smart contracts on blockchain, Ubex allows for the transition to the Cost-Per-Action model of payment, eliminating fraud and the need for clicks. Ubex offers the solution as smart contracts on blockchain. Because of Ubex purchasing system, the technique of purchasing the advertising slots on a desired website for placement is simple and transaction risks are also less. Once the payment is complete, the advertiser can purchase advertising slot according to the specified requirements set for the target audience, geography and time of displays. With the help of Ubex’s neural networks, the ubex algorithm selects the most current advertising offers for certain customers, thus enhancing the chance of getting the desired outcome. Hence the advertisers can decrease the average cost of attracting the customers by half.

The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies. The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data. Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability of adding statistical data to the site user’s actions, which can be used as a training sample for the system’s core. The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core. These actions are similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of a training sample).

MISSION

Ubex aims to :

Create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
Automate the interaction of advertisers’ offers and publishers’ websites
Using neural networks and accumulated data, select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results.
Significantly reduce commissions by removing the middlemen
Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.
Create an opportunity for publishers to tokenize ad slots
Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.
Develop a multi-layered system of platform participant reputation rating
Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.

WHAT PROBLEMS DOES UBEX SEEK TO SOLVE?

Ubex believes users, advertisers, and publishers — the three participants in the global advertising ecosystem — are facing various problems with today’s advertising systems, including:

Users

Irrelevant or annoying advertisements
Overpayment for products and services due to multiple intermediaries and high commissions
High risks due to the use of coercive advertising methods by scammers

Advertisers

Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales
Difficulty in figuring out all available advertising channels, leading to higher overhead expenses and the need to hire additional staff
Ineffectiveness in certain advertising channels, with the ineffectiveness only becoming apparent after the budget has been spent

Publishers

Struggle to find advertisers to fill advertising slots
Face low earnings and the inability to forecast future payments from advertisers
Payment delays and non-payments from dishonest or low-quality advertisers

SOLUTIONS PROVIDED BY UBEX

By using smart contracts on blockchain, Ubex allows for the transition to the Cost-Per-Action model of payment, eliminating fraud and the need for clicks.

Ubex offers the solution as smart contracts on blockchain. Because of Ubex purchasing system, the technique of purchasing the advertising slots on a desired website for placement is simple and transaction risks are also less. Once the payment is complete, the advertiser can purchase advertising slot according to the specified requirements set for the target audience, geography and time of displays.

With the help of Ubex’s neural networks, the ubex algorithm selects the most current advertising offers for certain customers, thus enhancing the chance of getting the desired outcome. Hence the advertisers can decrease the average cost of attracting the customers by half.

FEATURES OF UBEX

Neural networks maximize purchasing efficiency:

The Ubex’s advertising purchasing algorithms lie on neutral networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement.

Blockchain based smart contracts minimize participants’ risks:

Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the fairest and interesting model for advertisers.

The main features of the system can be explained on the life cycle of a widget that promotes a car insurance service – from (1) the advertiser’s, (2) the publisher’s and (3) the user’s perspective respectively.

The Advertiser

The widget appears in the system after the advertiser registers and adds an offer that promotes the insurance service. Each participant has a correspondent entity in the system Smart-Contract of the Ethereum blockchain, so during the registration process the system creates an entity in the blockchain, fills it with general data and initializes visitor-related coefficients (their meaning will be discussed later).

The Publisher

The widget can start working on the publisher’s website as soon as the publisher registers, passes the KYC procedure and adds a placement space. During the registration process, the entity is created in the Ethereum Smart-Contract with all the data of the publisher. When creating a placement space, the publisher, similar to the advertiser, specifies a set of parameters (subject, geolocation, typical interests of his website visitors, age and censorship boundaries, etc.).

The Visitor

An initial request comes from a visitor’s browser to the tracking balancer. The role of this balancer is to switch the visitor’s request to one of the hundreds of tracking micro-service instances (trackers). The tracker is responsible for management processing of a visitor’s request, including, but not limited to, gathering visitor data, interaction with neural network nodes, holding preliminary results, transferring data to and from renderer instances and responding to visitors with a final advertising widget.

THE UBEX WALLET

The UBEX Token will serve as a payment strategy on the Ubex platform. The requirement for a Token depends on the need to credit funds from the accounts of the advertisers for the presentations of publicizing materials that they have purchased. Moreover, basic cryptocurrencies do not permit the funds’ crediting from third party accounts regardless of whether one has authorization from the third parties. The Token brings allowances to a particular address within which the owner of the address can utilize the available funds on the account. There is a possibility in crediting on condition that the account holder has set up the quota size and just from the address to which the quota is issued, or else, it will be impossible for the funds to be credited.

The Ubex platform will permit the contribution of Tokens into the system and their yield for a wide variety of cryptocurrencies. The exchange rates will be controlled by the market needs; it will be based on the exchange data of the UBEX Token.

TOKEN SALE AND ICO

Ubex revolves around a native token called UBEX. Advertisers spend UBEX tokens from their account balances to access the smart contract and make deals with publishers.

Ticker: UBEX
Token type: ERC20
ICO Token Price: 1 UBEX = 0.00001 ETH
Token Sale start: May 21
Tokens Sale end: August 13
Maximum limit (Hard Cap): 24,000 ETH
Minimum limit (Soft Cap): 4,000 ETH
KYC (Know Your Customer): Obligatory
Minimum investment: 0.01 ETH
Restrictions: Citizens and residents of the USA, Iran and North Korea can not participate
Accepted Coins: Litecoin, Bitcoin and Ethereum
Tokens issued: 4,000,000,000 UBEX tokens
Tokens not sold: will be destroyed