PDATA TOKEN - A TRUE AND SECURE MEASURE OF VALUE FOR MONETIZED DATA

DATA IS A TOOL FOR MARKETING SUCCESS
Data has proven to be a valuable asset to businesses because of the valuable insights it provides on customers. As it is commonly said that information is power, getting the right kind of information places power directly in the hands of enterprises. Companies require precise information about consumers in order to develop innovative products and services that meet their needs and as well scope and fuel their marketing strategies. The data brokerage market is persistently rising and this growth is not braking any time soon.

CHALLENGES
The data brokerage market is faced with issues bordering on the transparency and consented gathering and/or use of personal data. Some unscrupulous data brokers (middlemen) engage in sharp practices wherein they steal and package consumers’ personal data and resell it to client organizations. This contravenes consumers’ data privacy. Unethical activities like this have resulted in the passage of stiffer regulations to protect data privacy of users globally, for example, the recently enforced General Data Protection Regulation (GDPR).
Even consumers are aware of this illegal act, and have devised means of preventing unauthorized collection or violation of their private data such as blocking of browser cookies or providing false information. Consequently, companies may end up not getting adequate quality and reliable data to power their market research needs.

What is the way out of this conundrum? A fully transparent and secure data marketplace that links businesses directly to consumers, and that is OPIRIA Platform.

OPIRIA PLATFORM AND THE BLOCKCHAIN
The Opiria platform is a decentralized marketplace where companies can purchase required personal data directly from consumers that will be built on the Ethereum blockchain. It will be fueled by PDATA token. Opiria will provide a transparent and secure medium of exchange for both businesses and data owners (consumers), where consumers have total control over their data and its monetization, and companies can quickly access and purchase precise high quality data directly from consumers without the need for any middlemen.

The Opiria platform and PDATA token ecosystem will be built on an existing business product – Opiria. Opiria is a high-end consumer research platform servicing many top Fortune 500 organizations around the globe, including Intel, P&G, BMW, General Motors, Mercedes-Benz, and so on. Opiria helps their client-companies to get real-time opinion and feedback from their consumers. This means that, Opiria is not just an idea but a working product with existing customers and real revenue.

Opiria will be leveraging the transparency and immutability of the blockchain technology to develop a secure and transparent data ecosystem. The entire ecosystem is decentralized – no centralized authority, and as a matter of fact, Opiria will act as the trusted bridge linking companies and consumers together for a mutual transaction of data. Opiria will not store any data on the platform except basic information to prove that the consumer really has the claimed data. Consumers can access the platform through Opiria app or Opiria web interface (plug-in). Users are in control of their data, and are free to choose which personal data can be disclosed.

PDATA TOKEN UTILITY
PDATA token is a utility token that will be used to facilitate transaction of personal data on the Opiria platform. It will represent a true measure of value for shared personal data. Consumers will receive payment for selling their data to companies in PDATA tokens. It will also be used to motivate and reward users for participating in various platform operations or activities such as signups, survey participation, referrals, airdrops, and so on.
Companies that desire to use Opiria platform will pay in fiat for the budget they plan to spend on consumer compensation. The fiat budget is then converted to PDATA tokens at the prevailing market price when a company places a data request, so that consumers receive the offer in PDATA tokens equivalent to the set price of the buyer.

FINAL THOUGHT
In conclusion, Opiria Platform and PDATA token ecosystem is on a mission to open up a global platform where consumers are in absolute control of their data and can monetize same without fear of losing their privacy, and companies can source specific top-quality data directly from consumers without the exploitation of middlemen. Considering the profiles of the team led by Dr. Ing Christian Lange, and those of the board of advisors, one can safely conclude that Opiria has the practical experience to achieve and deliver success in the development of a decentralized and secure data trading ecosystem.

Visit the following links for further information on Opiria and PDATA token:
Website
Telegram
Whitepaper
ANN Thread

Author's name: Mexite