The Rise Of The Contrepreneur

Hey J-hustlers

The internet has brought about a new age of the entrepreneur, well not really new it's more of an amplified version of what was always there, they now have social validation through metrics like followers and likes to add legitimacy to the garbage they spew online.

I'm talking about the con-artist or as we now label them as, "Contrepreneurs". These guys and girls are all over YouTube, Facebook and Instagram telling you they've figured out the secrets to infinite passive income, starting a successful business or how to take your business to the next level.

All you need to do is pay for their course, attend their seminar or buy their book and the secrets will be right there, they will jump off the page and into your bank account and you'll be a smashing hit with this shortcut to success.

I won't provide names for these people and give them free marketing but you'll know who they are.

Startup culture

Startup culture is such a positive movement, I really am in love with the idea of people wanting to remove themselves from the corporate world and either build their own business to rival it or build a small sustainable business for them to see out their days without having a boss, its an admirable pursuit.

However, this concept has been bastardised by a litany of getting rich quick schemes and growth/business hacks that aren't worth the discounted courses they're printed on. Most of it is either stolen insights copied verbatim from other authors with a metric ton of motivational speeches that don't really provide any value.

I've always felt that talking doesn't get much done and actually doing gets things done. I know for the people selling these courses that is not the case, but they are not producing wealth for the market they are simply regurgitating words and moving money from other peoples pockets to theirs, there's no real cost vs value exchange.

Image source: - medium.com

Contrepreneurs feed on Wantrepreneurs

A while back I spoke about wantrepreneurs who are all about looking the part but never actually do anything, they're either living off old money or outright lying about their success to try and build a following which they can later monetise.

We live in a material world where there is absolutely no shortage of money-hungry people wanting wealth without work, there are so many people disillusioned with their current lifestyle that it makes for an endless supply of suckers ready to line up to be gamed.

These Contrepreneurs rely on the mindset of instant gratification and material pursuits by wannabe entrepreneurs to line their pockets. In its purest sense entrepreneurship is about chasing a goal and living something you are passionate about with the profit being a byproduct not the end goal.

I think we've lost sight of that fact and it's not about providing value for your clients it's all about how can I quickly extract money from one another in the shortest amount of time and with the least amount of effort.

This may bring you riches in the beginning but it's not how you will build a sustainable business going forward.

Have you seen these Contrepreneurs ads online? Have you been suckered into buying their content? Let's talk about it.

Have your say

Holla at me in the comments! All my commenters I will now refer to as Jessie. Jessie is a good friend of mine, but Jessies got a girl, and I want to make her mine.

So have at it my Jessies! If you don't have something to comment, simply comment "I am a Jessie."

Let's connect

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