5 Ways to Invest in Fighting Climate Change in 2019 #4 Build a sustainable portfolio

The inconvenient truth is that individuals can do all of the above, but it won’t make a difference unless the private sector changes too. With any sustainability movement there’s always so much blame placed on the individual, when in reality it’s 100 companies that are responsible for 71 percent of global emissions.

The good news is that sustainability IS profitable. We don’t need to sacrifice the economy for the planet, and the financial sector is leading the way.

According to a report on U.S. Sustainable, Responsible, and Impact Investing Trends 2018, sustainable investing is now a $12 trillion market in the United States alone. Now, one in four dollars is invested with sustainability in mind.

The problem is, how does one tell the difference between a company with a sustainable track record and one that is just using sustainability as a green-washing buzzword? And how on earth does one insure that this investment is even profitable?