The Best New Makeup Launches Coming This Month

Jill Stuart Beauty Lasting Curl Blossom Waterproof Mascara
Have you ever considered coating your lashes with diamonds? Well, now you can with Jill Stuart Beauty's newest waterproof, curling mascara that has diamond powder in the formula for the subtlest of glints. Also in the formula are lash-plumping fibers, so not only are your lashes curled, they're thicker and shinier like a "flower in full bloom," according to the brand. What a nice visual, no? $25 (Shop Now).
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Bond No. 9 New York Lips
Fragrance and lipstick are a duo that one may not immediately assume would go hand in hand, but it feels so right, especially when done up luxuriously as evidenced by Bond No. 9's foray into lipstick. New York Lips is a set of nine red-based lipsticks, all named for iconic New York City locales, and all gorgeous. (You can see how they look on our editors here.) The vegan, cruelty-free, and paraben-free formula comes in a fancy, sculpted gold tube that's refillable — so you can re-up your red in the same gold keepsake (or buy the refill itself, which is $45). $110 (Available February 14)
Pat McGrath Labs FetishEyes Mascara
Mother McGrath hath given us mascara, and the goop is legit. For the full scoop, here's a breakdown, but know that within this tube is a product with unapologetic volume, length, and bulk — it's got legs, as they say. One slick will give you nicely defined, natural-looking length, but keep swiping and you can build things up to tarantula-like proportions in the best and most fabulous way possible. $28 (Available February 14.
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M.A.C. Hyper Real Glow Highlighting Palette
The Hyper Real collection is in and of itself something of a hype beast for M.A.C. First, the Hyper Real Glow Foundation was a hit and that spawned highlighter palettes that launched last year. And now, one year later, two new iterations are dropping: Get Lit and Shimmy Peach, a pale pink and warm peach trio of highlighters, respectively. $40 (Available February 4).
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Kilian Le Rouge Parfum Lipsticks
Fragrance brand Kilian, unapologetic house of luxury and sexual appeal, has presented us with a new "weapon of seduction" in the form of lipstick. The color: red (obviously). The packaging: intricate. The lipstick: scented (again, obviously). There are six shades, each with a matte and a satin counterpart — so a dozen total if I'm doing math correctly. With names like Aphrodisiac, Dangerous, Heaven, Devil, Intoxicating, and Prohibited, it may sound like a liquidation sale at ye olde precautionary sign makers emporium, but like all things Kilian, these lipsticks are a full-throttle manifestation of unbridled seduction, from the weighty embossed tube to the powdery vanilla and neroli scent. Think of them like the dark Sith side of Victoria's Secret brand of sexy. $55 (Shop Now).
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RMS Beauty Luminizing Powder
RMS Beauty already makes the most editor-beloved highlighter, the Living Luminizer. And now, the all-natural beauty brand is releasing a powder version of its popular highlighter in three shades: Grande Dame, a pale champagne; Midnight Hour, a beige, warm peach; and Madeira Bronzer, a shimmering, cool-toned bronze. The powders are so finely milled that the finish is sublimely subtle, but you can build them to be as blindingly strobed as you like. $38 (Shop Now.
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W3LL People Expressionist Brow Gel
Natural beauty brands are really delivering with color cosmetics these days, and W3LL People has long been a favorite among Allure staffers and natural beauty lovers alike. The brand's new brow gel comes in three shades — blonde, brown, and dark brown — all of which coat brows in a layer of color that makes them look instantly more saturated while holding them in place. $18 (Shop Now).