// Small NEWS // You Will Soon Know Which Brand Has Recovered Your Details on Facebook!
The platform implements a new button to know the identity of the agencies or developers that target you at the advertising level and whether they have downloaded or not your phone number and email address.
Source
From February 28, Facebook users will see a new button called Why I see this. "This" is the advertisement that appears in your feeds. By clicking on it, you will know who paid for the ads, what in your profile incited to target you, if your contact details (phone, email address) were downloaded and when and if they are shared with third parties.
The US giant has not chosen to communicate with the general public about this change, contenting itself with a simple post on the Facebook page dedicated to advertisers.
(Will certainly come soon to the general public I suppose)
A Good Start
Facebook had not used us to such transparency. But the succession of scandals occurred in 2018 proved by the Cambridge Analytica case that it failed in the protection of its users personal data.
To regain the trust of Internet users, the platform was committed including requiring marketing developers and advertising agencies to collect the consent of people when they retrieve phone number or email address. A new tool was put in place last June to notify all of this. But TechCrunch reminds that: ** Facebook must therefore be content to believe the word of the professionals.**
In addition to further informing users, a virtuous effect is expected from advertisers to self-regulate. Otherwise, Facebook will have a valuable database to call to order the ones who would be more inclined than others to draw from the contact information of Internet users.
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