NOIZ

Welcome my dear subscribers.Today I will tell you about a unique project. I am sure that no one missed the latest scandal associated with the loss of data more than 50 million users of the world's largest social network Facebook. So, all those involved in the world of cryptocurrencies has changed the rules of advertising in ICO Google, Facebook, Twitter. You can continue indefinitely... more than 46% of users said that they see absolutely no sense for them advertising. Advertisers are faced with unlikely data obtained from various actions to cheat data (clicks, views) spam bots. Often companies steal each other's ideas or even entire advertising campaigns. In General, the world has long been ripe for the emergence of .
NOIZ intends to create a new ecosystem in the world of advertising based on blockchain using artificial intelligence, bringing together advertisers, publishers and ordinary consumers. The NOIZ network will help to succeed in the social responsibility campaigns recognized by the United Nations (SDGs)3 as the main challenge for companies in the future. NOIZ knows how to solve these problems with digital advertising through the presence of experienced advertising professionals from leading companies in the world of advertising Dents and Ogilvy. NOIZ is convinced that a decentralized advertising server that allows the community to become the driving force of the advertising ecosystem will be the only way to create a reliable advertising model for real participation today and in the long term.
Digital media is estimated at $ 237 billion this year, or 40% of the total advertising market. This figure is expected to reach $ 291 billion and 50% of the advertising market in 2020. But not everything is so rosy in the world of advertising. Advertisers spent about $ 16.4 billion in 2017 on all sorts of ad fraud. Yes, that's how much those bots eat. This year, this figure will reach $ 19 billion and reach $ 22 billion in 2020. In addition, large sites such as Google and Facebook can ban entire industries, such as ICO, but still miss a huge amount of fraudulent/plagiarism ads on their platforms, damaging the brand and reputation of advertisers.

Solve problems
NOIZ is a decentralized network of cognitive advertising exchange using AI and blockchain for:

1. Anti-click fraud (for advertisers)
   Incentive principle: NOIZ uses two methods to increase customer engagement. First, create a dynamic conversation dialog so that customers can interact directly with advertisers. Second, it is offering incentives to customers to encourage direct conversions or sales.

2. Ensure transparency of digital advertising (for advertisers and publishers)
   NOIZ facilitates a peer-to-peer advertising network where advertisers and publishers know who they're dealing with. They can check the publication history and investigate any possible way for fraud in all transactions. All information is recorded in the blockchain.

3. Prevent data leakage (for consumers and publishers).
   NOIZ allows advertisers and publishers to accurately and honestly collect and share consumer data through the blockchain, giving consumers the ability to control what personal information they are willing to provide to advertisers and publishers.

4. Community empowerment and increased responsibility for the advertising model (for consumers).
   NOIZ platform will allow consumers to generate consensus for advertisers, publishers and organizations social influence or act against them, therefore, to prevent advertisers, publishers and social organisations with a low rating to use the network NOIZ.

5. Lead responsibility for corporate social responsibility activities (for advertisers and consumers)
   NOIZ will also allow advertisers to automatically participate in the activities of OCB (organization of social impact) and to donate a percentage of their advertising budgets to campaigns OSV, while the consumer community provides beneficiaries - organizations of the social impact their access to participate in activities in the field of WWS.

NIKOLA cognitive bot

NOIZ uses a cognitive bot called NIKOLA to initiate dialogs in each ad. NIKOLA is equipped with NLP, the more consumers are treated with NIKOLA NIKOLA the more intelligent it becomes, therefore, the term "cognitive". It can also work with multiple languages using free-style text or voice messages. NIKOLA will strive to achieve the goal of increasing the conversion rate of digital ads. It will also encourage consumers to engage in advertising by providing them [consumers] rewards in tokens each time they [consumers] interact with ads. NIKOLA also may classify consumer responses - their participation in the system-level Intent and pass the tokens through the platform NOIZ.

The use of blockchain
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Problem. Today, ad networks record user activity and then analyze their actions, trying to calculate bots. A lot of confidential information is collected, which is usually stored on the company's servers. On the one hand, this information could serve the entire digital community to find ways to calculate the work of scammers, on the other hand, there is a risk to disclose confidential information. So NOIZ is planning to use blockchain-based technology HyperLedger. This network is open source and is already used by more than 200 different large companies, including IBM monsters. HyperLedger technology allows storing terabytes of information, unlike other blockchains, which makes the interaction very intense.

The NOIZ ecosystem will have 1 token, the NOIZ token.

In total, 300 million NOIZ tokens will be sold, at $ 0.25 per token.

180 000 000 (60%) NOIZ tokens will be distributed during the main token sale.

6 000 000 (2%) NOIZ will be distributed through airdrop to the first participants of the community.

24 000 000 NOIZ (8%) are reserved for advisors and 30 000 000 (10%) NOIZ are reserved for charities participating in the platform.

60 000 000 NOIZ (20%) will be distributed among the founders.

The purpose NOIZ - softcap 15,000 ETH and hardcap 60 000 ETH.

Team
It consists of professionals of the advertising market with a significant division into spheres, here and artificial intelligence, and the blockchain and all that is connected with the world of advertising.

Summary
Since I work in the field of advertising is not the first year, I know all the problems from the inside. And Yes, I really hate that Google and Facebook did not find a normal tool to combat fraudsters decided to stupidly ban all the direction of ICO. Don't be like Google, be like NOIZ. After reading whitepaper and reviewing the profiles of the team and advisors, a very good impression of the product. The work plan also looks real.

More info in:
Website: https://noizchain.com/
Whitepaper: https://drive.google.com/file/d/1gmQFeC50AehJbLRAKsTxG482kSGIQOWC/view
Telegram: https://t.me/noizchainenglish
Facebook: https://www.facebook.com/NOIZchain

Author: https://bitcointalk.org/index.php?action=profile;u=1725951

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