PepsiСo galaxy - BRAND STORY
At the back of the Milky Way, where air bubbles obscure the entire cosmic space, the PepsiСo galaxy has appeared.
There was only one, but a magnificent planet - Pepsi.
Its two companions, Mirinda and 7Up, filled outer space with paints.
Probably, citizens of the Soviet Union saw PepsiСola in this light.
But, once, it was 1978, everything changed. The galaxy PepsiСo, has become very close.
Namely, this year in the Crimean city of Yevpatoria, a plant for the production of a beverage called Pepsi was opened.
About Mirinda and 7Up, then, we did not hear. Satellites were hidden from our eyes.
I tried Pepsi in 1981, in the Crimea, when we were on vacation there.
I was 8 years old.
This drink was a blast of taste. I can’t say that I didn’t like the drinks that were produced earlier, but that was something new.
The drink was sold only in the Crimea and the capital of the Soviet Union, in Moscow. The price of a bottle of 0.33 liters was one ruble, which was very expensive, with an average salary of 100-120 rubles. Other drinks could be bought up to 30 cents for 0.5 liters. For understanding, then, the dollar was worth 64 kopecks. But, it was impossible to buy a dollar, it was punishable by prison and execution.
But be that as it may, the arrival of Pepsi in the country of bans became a small door in the iron curtain between the USSR and the rest of the world.
This picture, I put together, from two photographs, which, you see below.
Photos taken with a Sony Cyber-shot DSC-HX300 camera
I edited a photo in the program Photo-Director, which I also installed on my smartphone.
Author @barski
Ukraine
Very good interpretation of the logo to your memories as a child, I really feel that the little ones know how to enjoy the flavors much better than we do since their palates have not traveled as much as ours, although, I still feel the explosion of flavors when trying a rich and cold pepsi-cola, good luck in the contest.
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Con bastante hielito, bien fria, o a pico de botella, es lo máximo. Ahora no mucho esta muy cara.
¡Muchas gracias por el maravilloso comentario! ¡Que tengas un buen día!
I always loved Pepsi, it was more delicious and less strong than coca-cola, but I am about 5 years old without having a glass of ice and Pepsi, in Venezuela it is super expensive and in my city there are not many places that sell it.
Good interpretation @barski, good luck in the contest. ;)
Thank you so much @yanes94 for the magical comment! Have a great day!
That is an advertising relic, at that time it was a tremendous event, for today to become history
Pepsicola como olvidarla si tomarla bien fria es lo maximo, pero ahora es un bonito recuerdo porque el precio esta super caro y aquellas propagandas de television