Personality test via Facebook

Cambridge Analytica; it is a private company founded in London in 2013 by declaring that it aims to provide services to business and political parties who want to change the consumer, follower, voter behavior. The company has announced that it will help us analyze our data using behavioral sciences and help identify the masses of organizations.

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The company does not announce the point of secrecy begins! They're developing an application. They publish this application on Facebook and present it as a personality test. The application is included, and the application is copying all the data to the servers in the background while you are answering the questions! They've come up with a tremendous analysis in the background to come to the conclusion!

We can only find out which party will vote for a person who has pushed the 68-time Likes button with 85% accuracy.

Think about how many times a day do you press? Maybe dozens of times. When they take only 68 of them, they can identify your political party.

How did we learn that? In America, one of the reporters of a TV channel makes an appointment as a customer from the company to reveal the hiccups they eat and share them with a hidden camera recording of the interview.

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What the US presidential election in which Trump was president and what they did in the Brexit referendum campaign that Britain left the EU in November of that year is not known! The allegations and even the investigations go back to Nigeria, Kenya, Czechia, India and Argentina.

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