Umbrella Sky: Colorful umbrellas invade the world and Instagram

The city council of that city launched it in 2011 on the occasion of the summer cultural festival "Agit Águeda", at the initiative of local marketing expert Patricia Cunha.

In an interview with the international agency Efe, Cunha explained that the idea arose because "it was necessary to give an economic solution and, in addition, the umbrellas give shade and color".

Since then, an "umbrella sky" of colors covers the main shopping streets of Águeda as if they were awnings but giving a special touch of colors and aesthetics.

The initiative has been widely accepted and has become popular throughout the world thanks to its dissemination on social networks, which has led to be promoted in cities in other countries such as Japan, France, Spain and the United States, while It has become an important tourist attraction for Águeda, which now welcomes "people from all over the world," Cunha said.

The idea has become an "important source of income for local commerce, which has significantly increased its sales with this decoration"

The hotel sector also celebrates this original idea, which has made Águeda one of the most photographed cities in the world, and which has contributed to local establishments touching 100% occupancy during the summer and restaurants are crowded .

Cunha said that an umbrella installation was installed in Miami, in Coral Gables, "and in a week the merchants have verified that their sales have grown a lot, since many tourists are going to take pictures," he said