Grant Cardone - If your not first you're last (5 Key Take Aways)

in #sales6 years ago

Grant Cardone is one of the greatest american entrepreneurs and salesman in the last decade. Author of multiple books and today I will be reviewing the 3 big key take aways from the NY Times Best Seller ''If you're not first you're last''.

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  1. Attitude trumps - especially in times of recession. Your opposition is going to be on the back foot and rather than playing defence. It's time to double down and have an offensive mindset. Rather than see everything as a problem see it as a opportunity. Norman Vincent Peale said - the quality of the problems dictate your life, so how can you turn this disadvantage into a opportunity. For example dominating he market place makes a big difference for example Microsoft verse Dell... Think about it...

  2. Take action Take Action Take Action - it all starts from numbers and output be creative, follow up, jump on podcasts, write articles, create books, networking events, cold-calling, cold-walking/personal visits, anything and everything to get your brand out especially. If your tight on budgeting dollars it is going to take some serious sweat equity, as Grant had no brand awareness and marketing spend. Grant did it the courageous way by knocking on doors, introducing himself, presenting and making things happen by 10x action.

  3. Skills pay the bills - focus on one high income producing skill such as sales. Become a professional be a student of the game if you look at the GOATs such as warren buffet, Bill Gates all of these guys focus on the few not the many. It takes discipline, finding something you enjoy and becoming a practitioner and master. Also teaching the material after you study it is the best way to ''understand the information''. Warren Buffet always talks about compound interest being the 8th wonder of the world. Reading, teaching and practicing adds up every single second ever days, weeks, months, years and decades. Breath and be patient!

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