Don’t Hate the Hare, but Embrace the Tortoise

in #seo6 years ago

Speed. The world today is a fast place, and all we are interested in is moving even faster. Whether we are looking at internet connection speeds or something much more mundane, such as a bus timetable, or the train services taking us to and from work.

We want to have everything bigger, faster, quicker, now. In business, it is the same. A company is judged on results, a project is judged on results, and employees are judged on their result. The quicker you can work, the more results you can achieve.

This, in turn, means more profit.

An increase in profit means increased success in whichever field it is you are based. This logic applies to everything from a freelance writer, through to an international conglomerate sitting atop their heap in their chosen field.
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Our obsession with speed is dangerous. We teach children from a young age that they need to slow down; take their time. We tell them about the tortoise and the hare, and how rushing ahead of the rest will ultimately drag you farther behind. There is a good reason for this.

Rushing into things may yield results, but they are not guaranteed to be the best possible results for you or your business. Pacing yourself, taking time to master each step of the process before you move on may mean it takes you longer to get where you want to be, but it will mean that once you reach that point, you will be that much stronger.

This applies to all facets of your business.

You will have a stronger product, a stronger framework to base your business on, and a stronger team working together to make it happen.

Of course, this frame of mind applies to other things. Speed is not only about how fast you move, but how fast you grow, and contrary to popular belief, these two things are independent entities.

Whether you are a new business starting out, or an established company looking to move into other avenues, you cannot expect to make instant gains.

It takes time to build yourself up. Take SEO for example. SEO techniques are being employed by companies the world over. Good quality SEO techniques can help your company grow.

It can help you this those top google pages, and thus drive more customers to your door. More customers mean more business.

However, this is not accomplished overnight. Tweaking your companies SEO is a slow build. It is something that must be introduced into all areas of your business. Filling your website pages with keyword rich content is one thing, but true success with SEO is something else.

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