SIMPLYBRAND - fighting product counterfeiting with blockchain technology

The World's Leading Zero-Fee cryptocurrency trading platform COBINHOOD partners With SimplyBrand; An e-commerce verification platform to launch its anti-counterfeiting ICO. As we go further in this post we shall be talking more on that. But first, let's talk a little about the simplyBrand platform and its agenda.

The aim of simplyBrand is to create a platform with machine learning technology and a built-in AI model to aid the easy identification of Counterfeit products. Human collaboration will be incentivized to help them verify some recognizable products throughout the entire process. The information gotten about the counterfeiters and their products will be uploaded on the blockchain, which will be accessible for members of the public to read and take caution.

The goal of the platform is to evolve its ecosystem into a self-governed one, which is why two major functions will be assigned as time goes on, this process will welcome more parties into the platform that will help achieve its goal. With the idea of putting together these cutting-edge technologies, coupled with designed mechanisms for self-governance, there is no doubt that their solutions will be highly effective and will assist in solving the problem of counterfeiting at a larger scale

The Framework

SimplyBrand offers an opportunity for brands to use the platform to request brand-protection services without restrictions. Human layer will report fake products directly, that's not all, humans in collaboration with the AI will work together to question the authenticity of E-commerce products. This aspect of Human layer would consist of third-party service providers who are in charge of law enforcement and also crowd-source participants.

Product Identification

All e-commerce platforms will be constantly examined for Brand data to generate/create an ever-increasing database with millions of commodity profiles.

Product Verification

The data will be examined utilizing Natural Language, AI, image recognition technology, semantic analysis and also Human layer to confirm whether a given product is counterfeit or genuine.

Utilizing the SBA Token

Human layer (third-party service providers and crowdsource participants) will receive tokens as rewards from the platform, The token can be used to purchase brand products and can also be sold on exchanges. Brands can acquire SBA tokens from major exchanges, and products can seek for brand-protection services on simplyBrand platform.

The platform is open for every interested person to be a part of this project as an anti-counterfeiting expert via the simplyBrand Dapp which offers you the opportunity to assist and contribute to your favourite brand while earning some tokens and exclusive products. The on-boarding process is easy, So hurry and start your anti-counterfeiting adventure and earn SBA tokens.

Note: Every brand will provide their individual services or special products as rewards to their customers. It might interest you to know that these rewards can be exchanged for SBA tokens in the Dapp. After the end of the pre-sale, the top 100 users that have accumulated the most relevant investment volume from their referrals bonus will be qualified to share in the pool of SimplyBrand tokens, this is according to the number of referral contributions made. In other words, the more your referrals invest into the SimplyBrand initiative, the higher your chances of being eligible to share in the pool where you will be receiving large bonuses. The volume of the pool to be shared will be determined by the volume of ETH raised:

5k ETH = 1m SBA, >10k ETH = 2m SBA, >20k ETH = 3m SBA, >30k ETH = 5m SBA.

Below are the details of SBA token pre-sale.

Presale: Started 10th Jan 2019 and ends 23 March 2019

Price: 1 SBA = 0.00025 ETH

Cap: 40 000 ETH

(4 149 200 USD)

Goal: 40 000 ETH (4 149 200 USD)

Blockchain: Ethereum