Website Presence Socials

If you have a website then it is important that you connect it with your social media platforms. We recommend having at least a presence and connection to Facebook, Twitter, Linkedin and Instagram. Make sure that your website prominently displays your social media icons, and that it is easy for website visitors to click and connect. Another recommendation is to have these open in a new window, rather than taking visitors away from your website, there are fewer chances of them being distracted and never returning, such things as a message or post popping up can cause this.

Don't worry about social media links being counted as a negative as too many outbound links, these are configured into the search engine algorithms so they actually have a positive impact.

Finally, make sure that your social media presences are up to date and that you post there on a regular basis, potential clients and customers will often check your social media before doing business with you and should you have not posted an update in six months, this can set off alarm bells and they may go elsewhere where they are confident the business is up and running and active.

Thanks for reading and more tips to follow.