💰 💰 💰 Votes or Engagement? @steemcommunity Witness Delivers Again

in #steem5 years ago

It was only last week we at @steemcommunity witness announced the outcome of the Make 250 New Minnows in a month Event and it was a roaring success blowing the target out of the water.

Some of the things @steemcommunity witness focuses on is retention and engagement.  To try and improve retention we run a number of leagues.  Asher (abh12345) runs the Engagement and Curation leagues, I run the Redfish Power UP League and the witness account @steemcommunity runs the Minnow Power Up league.

Each of these league posts often appears in @arcanges daily hit parade for the number of comments, which shows the level of engagement.  But how have we really faired out when it comes to retaining uses by engagement and gamification?

The other day I produced a Churn report for STEEM.  In this report I analysed all accounts set up since hardfork 20 and I found that only 40% of these accounts ever became active and from this 40% only 38.8% have been active in the last 14 days.

You can read the full report here

We can view the same data for ALL accounts on STEEM too and this shows only 9.8% of the 48% of accounts that ever became active still posting or voting in the last 14 days.

  

Power UP League

We have two Power UP leagues. A redfish league which tracks growth to Minnow status, and from this came the Minnow league which tracks growth to dolphin status.  Many of the redfish graduates move over to the Minnow league and continue tracking their growth.  The Redfish league is 48 weeks old and the Minnow league 29 weeks.

Between both Power UP leagues there are 400 accounts.  One of these accounts was added to the league by a friend but never became active in the end.  And wow, I smell success again. 92% of accounts that have taken part in the power up leagues were active in the last 14 days.

  

League of Engagement

Into its second year Ashers league is very popular.  748 people have put their names down for the engagement league.  From this 599 or 80.08% were active in the last 14 days 

  

I must post out that although Asher runs the engagement league, his engagement does not stop there.  Check out this post from yesterday where he details what it is he does to help retain users

 https://steemit.com/steem/@abh12345/steem-how-to-build-a-network-and-retain-users 

Other Comparisons

It has long been said that rewards keep people here and the curation projects, handing out nice votes have a massive impact on retention.  @steemcommunity via the witness account, @paulag, @abh12345 have been growing but still can’t plant massive votes.  So what keeps people here more, nice votes from a curator or engagement?

I have taken a list of all the accounts votes on by one of the oldest curation accounts on STEEM.  I often read how people love them to come and visit so let’s take a look at the impact,

 

It’s clear from this people do tend to stay on STEEM longer when they get these votes, the median drop off day being 301, way longer than the media of 55 taking all active uses into consideration.  However from the almost 18K accounts that received votes from this curator, only 40% were active in the last 14 days.  

So which retains users better? 💰 💰 💰 Votes or Engagement? 

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There's no doubt in my mind, @paulag, that the power-up leagues are highly successful on many levels, retention definitely one of them, and of course the engagement league itself. I know of quite a few people who have fallen off and are no longer active, but I also know of others who are spending more of their time on things like STEEM Monster and Drugwars, I'm assuming there's transactions accounting for that on the blockchain, but is your data reflective of this gaming activity, too, or just in terms of upvotes/comments, etc. ? I guess I should go back and see what the criteria for active in the last 14 days was on the other post. :)

Regardless, this all helps to backup the assertions that the @steemcommunity leagues, in all their forms, are helping STEEM in many ways, including with retention.

actually the transactions only include posting and voting, but I think some of the games include some sort of auto posting now anyway

Okay, so when someone posts "Look at my latest game/match" from STEEM Monsters or Drugwars, those are counting as activity, but not necessarily times they might be playing the game, but not posting the match. I've not played either game to know what all is involved, other than some kind of JSON data ends up happening for some reason. I don't even know enough to know what that means. :)

Oh I know JSON (feeling rather smart), and yes you are right, there are accounts where there are just JSON transactions, and JSON only accounts are not included in the data I took

Are you using Curie as 'one of the oldest curation accounts'?

So basically, the EL is twice as good at retaining users than $? :D

I thought you would be happy, how cool is that, nice work indeed asher :-)

Thanks boss :) Very cool.

Not many larger account seem to care about engagement though. I know FTG does, but no-one else around that size seems too fussed, as long as they are making money.

I think your analysis shows a fundamental factor of how these leagues engage users more despite the lower vote values. One idea comes to mind in we could potentially tokenize rewards in a point system similar to @partiko so that users can opt to accumulate or use for votes. They could also use Steem Engine to monetize as well. However, Steem Power support will be needed. Maybe this could be a good Worker Proposal for the upcoming system!

Posted using Partiko iOS

Well we do have an Engage token that was created by @abh12345, but the intention I don't think was to monetize it, however creating a points system is always a way of gamifying things and we do need more of that.

Votes and Engagement are needed for success. If I had to pick one that is more important, I would pick engagement. Sure if you get votes you get more steem, but if steem is rejected and does not get engagement the steem from the votes are worthless. Also you can just buy votes, you can not buy engagement(as easy). I think the better people vote, the better engagement will be. So both are equally important. Anyway See you on the moon.

Over and out,
CoinChaos

yep I will be on the moon too, we should organize a moon meet up :-)

Yes, once we get there.

@Paula, a couple of questions.
At what point does one go from plankton to redfish?
Can you point me to redfish league?
Great explanation of retention and engagement. I have recently started @Steemsavvy community and thoroughly enjoy all the engagement there.

Posted using Partiko Android

< 100 SP = Plankton, but The Redfish league is open to everyone under 500 SP. The latest Post: https://steemit.com/steem/@paulag/redfish-power-up-league-and-wall-of-fame-week-41

It is kind of shocking how less accounts are active 😕

Posted using Partiko Android

At some point in time, people will see who/what type are sticking around on the steem blockchain. They might learn how to retain people, so far that lesson seems to be lost on a lot of people. Also the people need to learn, the individual, those that want but do not get engagement on their post.

Not everyone is here for the money, they may have started here for the money, but reality soon slaps them in the face, and they either leave/give up, or they become engaged and learn that there is more to steem than just the big vote. They learn that they can actually use steem blockchain as a social site. Not a Social Media site, but a plain old everyday social place to share a thought or two with friends or the world.

There are a few tags that I am currently really enjoying, in time I know I may find other tags and those current ones will be moved to the back burner but not forgotten. There is constant change in life as there is constant change on the steem blockchain. I know my current taste and likes will change on steem and that I will find new tags that fascinate me, and those will become my soup of the day so to speak.

So that is why I see steem blockchain as a Social Site, not as a Social Media Site. There is no one controlling what can be seen or viewed. Yes there are some individuals that try, but ultimately they fail.

Hi @paulag!

Your post was upvoted by @steem-ua, new Steem dApp, using UserAuthority for algorithmic post curation!
Your UA account score is currently 7.051 which ranks you at #89 across all Steem accounts.
Your rank has not changed in the last three days.

In our last Algorithmic Curation Round, consisting of 206 contributions, your post is ranked at #8.

Evaluation of your UA score:
  • Your follower network is great!
  • The readers appreciate your great work!
  • Great user engagement! You rock!

Feel free to join our @steem-ua Discord server

I'm sorry Paula,

these metrics mean nothing in a vacuum.

A good start would be:
How does the churn report compare to retention on other platforms.
The data is out there.

Then their are correlating factors like the price of Steem, Announcements related to business side, campaigns or platform changes. Which need to be mitigated out of the equations.

And importantly how does it compare historically?
This will tell if onboarding and retention efforts are simply getting better or worse.

These are the big issues, I have a large group I am working on getting on to the platform and alot of te resistance could be cleared up by showing real metrics!

Just my 2 cents presentingright.jpg

@richatvns the big issues are people pretending to be multiple people scamming the rewards pool. That's why we don't have real metrics.

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