First of the kind: Balcanica Superior

ravijojla (53)in #steemit • 5 years ago (edited)

Welcome to Eastern Serbia

Recently, at the “Business environment at the local level” conference, held in Belgrade, the Head of the Regional Development Agency Eastern Serbia presented Balcanica Superior – a unique good practice in one of the key regions of Southeastern Europe intended to increase the visibility of Eastern Serbia and support its development. It is necessary to point out that this is the first time a whole region is branded to serve wider community needs.

Balcanica Sujperior

Marking out a particular level of products and services quality The Eastern Serbia regional brand Balkanica Superior is a firm guarantee for the buyers passing an important message of the origin of the produce. A good example of acting on the field is designating particular touristic and hospitality services with Balcanica Superior regional brand, thus helping the customers’ contribution to the economic growth and the local economy in the region. Marking a service or a product as a regional brand is passing a message to the buyers that they receive a precise quality, produced in that particular region.

The name

„Balcanica Superior“ is a name selected among 229 suggested names, and the logo is produced by the Slovenian design studio „Felician Sedmak Ltd“, elaborated during an award contest attended by 134 designers.

Behind the screen

The Regional Development Agency Eastern Serbia – RARIS, the initiator of the idea’s complete implementation is the official all rights owner „Balcanica Superior“ (guarantee mark) eastern Serbia regional brand. "Balcanica Superior" is registered and protected by Intellectual Property Office as a trademark warranty.

RARIS

The Regional brand guarantees an indisputable level of quality branded products and services, and also recognize their Eastern Serbia origin. In order to have all potential interested parties – individuals and companies – covered, RARIS has created a Regional platform to offer counseling and consulting services in the run of the branding process. Balcanica Superior

Marking down utilities

Based on previous experience in the region as per the regional branding time internship for the brand affirming, future positive effects are to be naturally expected in the eastern Serbia region. The aspects implied concern not only the guarantee mark certain producers will receive a notification for quality level of their products and services, but also – the entire set of positive effects on the economy in eastern Serbia as a whole.

The new name, in addition to geographic association also has a historical connotations on the region which has a roots from the Roman period, as well as pointing out to the specific quality of the products and services that will be branded.

^{Vladan Jeremic, Director of RARIS}

Differentiating in compatibility area and also wider exposure for particular producers and service providers in eastern Serbia is a major benefit for the region. The additional publicity at decreased added costs for using the brand, as well as the professional companies promotion at lower marketing costs and increased effect of the common promotion are the wanted utility effect for the entrepreneurs in the region Positioning of branded products and services expectedly will reach publicity benefits, while the continual external monitoring of the provided products and services quality is to be referred as of an additional incentive for further quality improvements..

More of the same, please…

Locally made

The Regional branding is targeting possibilities for networking thus acquiring a synergy effect and cohesion with other producers and service providers. In mind with buying a product or a service of recognized origin and quality affecting the positively the demand levels on the market, improving the employment levels in the region and finally result in opening new job placements. The quest for added value for the community is obvious – better meeting customers’ requirements and affirming loyalty toward the Regional brand.

Regional Brand

The follow up benefit for buyers

It is in the buyers’ nature to identify themselves with particular goods and consider them “theirs”, which goes beyond the mere satisfying a need. Having it clearly marked in an abundance of goods, the brand facilitates a buyer’s choice by offering recognition of quality and a guarantee of constantly monitored product characteristics that refers to clear recognition, facilitated demand and hence a longer market presence of the branded products and services. It’s about ethics, coherent quality and safety measures that follow the buyers in experiencing products and services linked in well outlined community benefits.

A name to remember!

"BALCANICA SUPERIOR" IS THE NAME OF A REGIONAL BRAND OF EASTERN SERBIA