LIBERDY DESIGNS A DECENTRALISED ADVERTISING ECOSYSTEM ON BLOCKCHAIN

queentee (31)in #steemitdotcom • 6 years ago (edited)

LIBERDY INTRODUCED AND CHALLENGES IDENTIFIED
Facebook and Google are the major advertisers that is principally centered,and restrain data. And their supremacy makes them bold and daring,which makes them in turn,exploiting every opportunity,optimizing techniques and also indifferent to danger or the consequences with personal user data safety.
Personal user data become easily accessible and used by multiple entities for multiple purposes in multiple ways and users is not able to execute influence on such data,due to the fact that those personal information have been revealed to countless advertisers,politicians or hackers.
This however have resulted in a market situation in which they have dominance of a field of endeavour and exclusively provide such service,consequently resulting to unjust advantage to the Adtech industry,-giving the advertiser that takes user data cautiously and pay attention to potential danger,error or harm to be positioned at a very cruel adversarial disadvantage.
Liberdy platform furnish with means, the capability of advertisement to gain admittance to authorised-based data out of intended user,with the purpose of making information unidentified and likewise withheld also providing safe conduct for its protection and utilisation. This is effected by invention of Liberdy Data Foundation.
Liberdy seek to design an advertising ecosystem founded on proven advancement on information-driven communication,upon the fundamental assumption of control,efficiency and fairness,which purpose is to influence potential customer about products and services and as well satisfying difficulties encountered by the end user exposure,influence and accuracy.
Its ambition is on the basis of achieving a rapid and vast change in the digital advertising industry.

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USEABLE TECHNOLOGY DEVELOPED BY LIBERDY

Liberdy seek to make possible and attainable a universal and of a precised data management platform, designed specifically for advertisers with the aim of openness,the degree of accessibility and as well exercising influence over data underlying base intended to belong to digital users.
Decentralised blockchain technology utilisation will make able an open and obvious smoothness and continuous move of data originating from the user to the advertiser at the same time granting the user total control to exercise influence belonging to his/her data.
The distinctive feature of the Liberdy platform is aimed at advertising as well as making possible an unknown or unidentified log in most probably instance for 3rd party site. Thus providing a sort of ease and alleviating the likelihood of negative outcome in connection to divulgation or disclosure of information and prolificacy.
Advertising technology will be redesign by Liberdy. It aspire to harmonise the ecosystem by putting to use the advanced technology for the growth of advertisement efficency and functionality,proffering an influence and satisfying experience for users. The Adtech blockchain based designed by Liberdy,is aimed at removing data the identity of anyone,for their protection precisely aiming for an audience or demographic. This also enables user to exercise total influence and high degree of accessibility on their personal details/data information and as well earn a reward from the turnover by means of their personal data.
The platform on which Liberdy is founded on allows for advancement and as well as keeping up and upholding the entire technological underlying base of protocols and API's,to make able for data integration lacking friction . This establishes the growth of application that make do with data for the purpose of advertising industry.
However Data Foundation Enforcement Mechanism guarantees that application are not able to misuse accessibility advantage.
Liberdy aims at giving new reinvigorating technology behind advertisement industry by the invention of newly created technologies,reformed accountability, revitalised principles which as well acknowledges and consequently all associated in the ecosystem receives a recompense.
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            TOKENISATION

LIB is a utility token that will be utilised on Liberdy network. Its total supply has been fixed and wont be increased in times to come. LIB will be accepted as a medium of exchange for the purchase of data from data foundation. It serves as a value for the equivalent of the data that is diseminated in the system. It is the currency of the new Adtech ecosystem for advertisers,which will have other commercial applications. LIB token will also be utilised as a means of recompense or reward for the utilisation of data and to incentivize publishers permitting accessibility for unique beneficial capabilities,access to resources base models,rewarding network operators and contributors.

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