Breast Cancer Awareness Month

Breast Cancer is a disease that affects a large number of women in the world. In this sense, the World Health Organization (WHO) is the organization that promotes worldwide this day and is the one that promotes the ** early detection of breast cancer **. According to the WHO, Breast Cancer is the most frequent among women at the planetary level.

The WHO has declared the month of October as the month of the Breast Cancer Awareness, creating a health campaign with the purpose of increasing the attention to the awareness-prevention and the support given to the early detection, the treatment and the palliative care for those who already suffer from the pathology. Breast cancer is the most frequent malignant tumor among the female population.

Although Breast Cancer affects mainly women, in recent years there have been increases in cases of men affected by this type of cancer, it occurs more frequently in men aged 60 to 70 years.

_{Why a pink ribbon in the fight against Breast Cancer?}

_{This ribbon had already been used in other causes. The first time it was used was in the hostage crisis in Iran. In 1992 Alexandra Penney, Chief Editor of the magazine "Self", was writing about the fight against breast cancer and contacted the activist Charlotte Hayley to raise the idea of ​​doing a joint work in tribute to the fight against breast cancer. Breast Cancer; However, this activist rejected his idea, so the magazine drew its own link: the pink ribbon we now know.}

_{At that time the cosmetics brand Estée Lauder collaborated with the project, which distributed a total of 1,500,000 ties among its clients. Afterwards, Lauder created the Breast Cancer Research Foundation.}

_{The self-exploration of the breast should be done by the woman continuously}

_{According to WHO every 30 seconds, somewhere in the world, a Breast Cancer is diagnosed}

Diagnostic Methods

Some Statistics
According to WHO-Regional Office for the AmericasEach year in the Americas, more than 462.000 women are diagnosed with breast cancer, of which almost 100.000 die from this disease.

If current trends continue, by the year 2030, it is estimated that the number of women diagnosed with Breast Cancer will increase by 34% in the Americas.

In Latin America and the Caribbean, Breast Cancer is the most common cancer among women and is the second in mortality.

Several countries in Latin America and the Caribbean have some of the highest rates of risk of death from breast cancer, which highlights inequality in health in the Region.