MONETIZATION OF GOOGLE MAPS FOR BUSINESS

Free internet has its limits. The Mountain View company will monetize its application Google Maps for business, which is not to everyone's taste.

UPCOMING MONETIZATION OF GOOGLE MAPS

So that's the end of everything free on Google. In the viewfinder, the Google Maps app, when intended for a professional audience. Pricing will come into effect on June 11th. Maps remains free for individuals. This should surprise some professionals, as the application was almost free. Indeed, before paying anything, it was necessary to have a very large number of views, beyond 25,000 per day. But the change is drastic: now, it will be necessary to put the hand in the purse. So, if you view more than 28,000 times a card but this time per month, it will pay. It is only when a certain level is crossed that the tariff is degressive. But what do businesses think? For Fabien Nicollet, a developer dedicated to professional mapping applications for Business Geografic, it depends mainly on their size.

FINANCIAL IMPACT FOR SOME COMPANIES

Thus, there will be no big changes for large cars, as they are already used for the important use they make geolocation data. But it's the smaller companies that should be impacted by this monetization of Google Maps. Thus, this is likely to be complicated for start-ups, self-employed workers and even small businesses. These companies will have to integrate in their finances the cost of Google Maps, or find a less expensive alternative solution. Competition should thus develop in the field to offer an attractive service financially. Another important point: whether you are a simple user or a company, you will have to enter your banking data, which is not without risk as Fabien Nicollet says: "We talk about all uses of the API Google Maps, hundreds of thousands, even millions of internet pages. For these companies, if they have not entered a credit card in their Google Console, it's curtain.