Some Of The Answers May Be Ads
Ads has been annoying us before technology had take over. The answers you see whenever you ask your google assistant may not be from around you or related to your query. Depending on the searches you make the ads will be shown with your answer to your query.
The total scheme of providing a product for free is to get all the users they can get and then to reach the customers a product has to reach almost every customer there is. Then google assistant may give you answers to your query with a little bit touch of ads too.
Original article
https://www.androidpolice.com/2019/04/06/google-assistant-now-shows-ads-in-some-answers/
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