Meet the UBEX – The near future of advertising!

semensichev (28)in #ubex • 6 years ago

UBEX is an industry based on marketing ads, decentralized advertising ads, uses blockchain block chain, Al and smart contracts. The advertiser will create advertising campaigns using said platform in a personalized manner and the cost will be convenient for him, publishing his ad when he sees fit and can bring all interested people, in turn can see the result of their advertising.
The Ubex platform will have an API, that is, the companies that need a statistical analysis of the users' data, this platform will be able to facilitate it
The Ubex neural network compiles the relevant information, about the needs of consumers, in addition to selecting the most profitable ad, performing the statistical analysis, investigating the advertisers in order to avoid fraud and the tokenization of advertising spaces using the UBEX token advanced.
Your MISSION is to create an advertising space with a high level of trust, efficiency and effectiveness, through the neural network, smart contracts, tokenization advertising spaces, which were previously named, in addition to developing the ability to qualify advertisers and publishers in order to avoid fraud.
Ubex will have detailed reports on data filtering, export and import of data, detailed statistical graphs of the campaign and transparent control of transactions through Blockchain.

Modern day Advertising

Nowadays there are several problems in the online advertising sector either on websites, social networks or emails, both for end users as for advertisers and publishers; and the purpose of Ubex is to eliminate all of them.

End user:

The end user usually encounters annoying or unimportant advertising.
The intermediaries commissions make products increase their value.
The sale through the Internet is full of scams and deceptions.
Advertisers:

Advertisers also have different problems when it comes to promoting their products, starting with insecurity about whether their publications will be profitable.
The wide variety of social networks and sales channels, make it necessary to hire the services of a third party to properly manage online sales which is an extra expense.
Publishers:

Difficulties due to the need to fill in all the advertising fields.
Advertisers who do not pay for contracted jobs or delay their payments.
Uncertainty about the number of projects and income obtained in the future.

How Ubex Decentralized Blockchain AI Advertising Exchange Works
Ubex aims to solve problems in the advertising industry using neural networks and blockchain technology. Ubex is building a global decentralized advertising exchange where companies can advertise efficiently while publishers can effectively tokenize ad slots on their websites.

Some of the core goals and functions of the platform include:

Automate Interactions Between Publishers And Advertisers:

Ubex wants to allow publishers and advertisers to securely interact with each other without the use of a middleman – even when the two parties have no reason to trust each other. To do this, Ubex will use neural networks and accumulated data to select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results. Ubex will also have a reputation system and smart contract system to provide secure P2P transactions.

Reduce Commissions And Middlemen:

Ubex will replace middlemen with blockchain technology. That means there are no layers between advertisers and publishers. Ubex will use smart contracts to allow publishers and advertisers to interact directly with each other. That means publishers can earn more money while advertisers can lower unnecessary transactional costs.

Publishers Can Tokenize Ad Slots:

Ubex makes it easier for publishers to tokenize ad slots. Publishers can post statistics from their websites online, making it easier for advertisers to choose high-performing websites for their next ad campaign.

A Multi-Layered Reputation System:

Ubex will have a multi-layered reputation system that rates advertisers and publishers. This reputation data will be stored in the blockchain along with the full history of the individual’s operations. The goal is to reduce fraud and enable a way of dealing with the most trustworthy partners.

Pay Per Result:

Ubex describes its model as a “pay per result” model. Using blockchain technology, Ubex will pay based on each blockchain-verified results.

Advertising Campaign Management:

Ubex will give advertisers full control over their campaigns, including detailed reports and data filtering, data importing and exporting, detailed campaign statistics charts, and transparent transaction control through blockchain.

The Ubex Platform
The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies. The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data. Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability of adding statistical data to the site user’s actions, which can be used as a training sample for the system’s core. The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core. These actions are similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of a training sample).

The Ubex Wallet
The UBEX Token will act as a payment unit on the Ubex platform. The need for an ICO Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account. Crediting is possible only on condition that the account holder has established the size of the quota and only from the address to which the quota is issued, otherwise the funds cannot be credited.

UBEX's TEAM:
Ubex began its life in Q4 2016 when the company launched an advertising platform exclusively focused on promoting payday loans. Throughout 2017, the company added features like an API and advertiser auctions. They eventually expanded into an advertising system capable of serving the entire internet.

Ubex is registered under the name Ubex AI AG. The company is headquartered in Zug, Switzerland at Crypto Valley Labs.

Key members of the Ubex team include Artem Chestnov (CEO and co-founder), the ex-Marketing Director for AB Inbev in Belgium. He’s a serial entrepreneur with an extensive background in European marketing operations.

Other listed members of the Ubex team include Daniel Biesuz (Head of Legal and co-founder), Guy Weissman (CTO), and Andrew Rippon (COO).

UBEX Tokens
UBEX Tokens are blockchain Tokens, which are digital Tokens created on a blockchain as part of a decentralized software protocol. UBEX Tokens are crypto-Tokens issued on the Ethereum platform on the basis of an ERC20 standard contract. UBEX Tokens are payment Tokens designed to support transactions on the Ubex platform. To know current trend of ICOs, you can check ICO stats.

Roadmap