Promoting Actifit with Instagram Business

Repository

https://github.com/actifit/actifit

Linked Task Request

Utopian Visibility Whitelist

Introduction

I am a social media officer and content management with one year of experience managing social media accounts of a State-Owned Company in Indonesia.

Instagram is so good at engaging with audiences, it is a good reason to keep using and developing an Instagram account for various purposes whether for personal or business purposes.

I have two Instagram accounts, one Instagram account for Personal accounts, and the other Instagram for business accounts.

1.Personal Account: https://www.instagram.com/narasilestari/
10.900 Followers

2.Instagram Business: https://www.instagram.com/definisiluka/
20.562 Followers

Reasons for Selecting Actifit to Promote

@Actifit is a potential app that combines health aspects based on daily activity movements and cryptocurrency. The ease of mobility function makes Actifit worthy to be known by many people to support the campaign to move to be healthier and positive and produce real rewards in the form of AFIT tokens and Steem.

The use of Dapp in Indonesia is not yet popular. That is because it is still difficult to access information that is easily understood in Indonesian. That's why I try to build public awareness about the use of Dapp. And, Actifit is suitable for use as an introduction because of elements of lifestyle that are supported on Actifit, such as shopping, exercising, dancing, gardening, and many others.

Campaign Strategy

I use Instagram Business Account DefinisiLuka to promote Actifit. "DefinisiLuka" has popular followers from Indonesia with the most influential age range of 18-24 years old.

I use content with quote image types, which are similar to the usual "DefinisiLuka" type of feed. This is to smooth promotional messages so that the chance for this content to be seen is similar to other content.

In the quote image, I use Indonesian. In the caption, I use two languages ​​to then inform the international audience.

The main topic of content which then uses various supporting articles, namely daily activity, healthy living, dapp, and cryptocurrency.

I added a link about the Actifit page on the caption and on the profile "DefinisiLuka" account.

Campaign Content

ScreenShot From Instagram's Post

LINK: https://www.instagram.com/p/BxUafCXDuYx/

Cross-Post on Steemit using Share2steem: https://steemit.com/actifit/@definisiluka/definisiluka-1557570654897-hidup-fit-dengan-actifit

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The content that was posted on Instagram then I shared it on Twitter.

Link Twitter Post: https://twitter.com/cryptoinfoindo/status/1127796066043060225

Not only at that point, but I also tried to increase the reach of the content in the Instagram Stories personal account "NarasiLestari" and the "DefinisiLuka" account itself. Start from May 11 until May 25. Please see the image below.

About Image

Image source CCO, from Pixabay, then I edited to add the screenshot of Actifit Interface display on the mobile screen and added the Actifit logo and the quote.

Campaign Results & Summary

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The topic of discussion about dapp and cryptocurrency on Actifit's promo content resulted in the highest engagement on a "DEFINISILUKA" account compared to other content for a year. Please see the image below:

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Meanwhile, for impressions and reach, this content is at number 7 compared to other content for a year. Please see the images below:

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For the results of Tweet activity, get an engagement rate of 4.9 percent and impressions 453, from total followers. Please see the image below

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The results of the click link to the Actifit page that I have modified using Bitly: http://bit.ly/actifitio please see the image below:

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Future plans:

Public awareness of a product/service will never succeed in just one action. So I will continue to do promotions about Actifit in the future with different content.

I will put a link on quote images. And in the future, I will try to do an Actifit promotion by using my Personal Instagram account with English-language content.

To get the opportunity to be able to reach a more diverse audience, I will focus on the topic of healthy living and fitness which is then strengthened by the topic of dapp and cryptocurrency.

Proof of Authorship

I have full access to the DefinisiLuka account and have the authority to edit account. Please look at the images below:

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GITHUB ACCOUNT:

https://github.com/AnggrekLestari

INSTAGRAM PERSONAL ACCOUNT:

https://www.instagram.com/narasilestari/

INSTAGRAM BUSINESS ACCOUNT:

https://www.instagram.com/definisiluka/

TWITTER ACCOUNT:

https://twitter.com/cryptoinfoindo